Digital Marketing (Lifestyle base contents)
CJO Management
Description
We are looking for a driven, creative, and proactive Digital Marketer who’s excited to build content that connects, grow an audience organically, and be part of a collaborative team that moves fast and executes well.
We’re in the financial services industry. Your focus is on brand building, storytelling, content performance, and running campaigns that bring visibility to the right audience.
At our core, we believe in:
- creating with purpose
- curating ideas together
- staying trend-aware
- using data + creativity to drive results
- leveraging emerging tools (including AI) to work smarter
In this role, you will be elevating our digital presence across social media and beyond, capturing real stories, producing high-quality content, and helping our brand stand out through consistent execution.
You won’t be doing it alone. You will be work closely with a Marketing Manager, collaborating on campaigns and projects that challenge norms and push boundaries.
Roles and Responsibilities
Create scroll-stopping content for Instagram Reels, TikTok, YouTube Shorts and other digital platforms
Plan and execute video shoots (interviews, lifestyle content, behind-the-scenes, testimonials, campaign stories) from concept to final edit
Stay on top of trending formats, hooks, sounds, and storytelling styles, and adapt them to fit our brand
Edit short-form videos with strong pacing and retention (CapCut / Premiere / Canva / any tool you’re comfortable with)
Support content ideation by building content pillars, moodboards, and creative directions that keep our brand consistent and aesthetic
Help drive awareness and engagement through creative campaigns and social-first strategies (not boring posting)
Work with the Marketing Manager and business owners to turn marketing goals into content that performs
Use AI tools and emerging tech to speed up content creation (scripts, captions, storyboards, subtitles, ideas, workflows)
Coordinate with internal teams and advisors to gather content needs, organize shoot schedules, and prioritize deliverables
Create content that supports lead generation and audience growth, and assist in verifying lead quality through simple follow-ups when needed
Plan and manage both online + offline brand visibility placements (e.g., lift lobbies, digital screens, community boards) where relevant
Track content performance (views, retention, saves, shares, CTR, leads), spot what’s working, and propose improvements weekly
Maintain content operations: campaign calendar, asset library, raw footage organisation, and team-wide marketing materials support
Bring real stories to life (facts), helping showcase our team culture, advisor journeys, and authentic “day-to-day” moments on screen
Requirements
Diploma/Degree in Marketing, Media, Communications, or related field
Experience with content filming and editing is a strong plus
Comfortable handling cameras and setting up basic shoots
Familiar with platforms like Instagram, TikTok, YouTube
Strong eye for visual storytelling and aesthetics
Organized, self-motivated, and team-oriented
Detail-oriented and able to manage multiple content requests
- Creative mindset with a strong interest in storytelling and social-first content
✨ Bonus If You Have
Photography skills
Comfortable being on camera for casual / behind-the-scenes content
Motion graphics experience (After Effects, Canva Pro, etc.)