Senior Marketing Executive / Lead

Overview

Rainbow Care is an importer and distributor of home care equipment such as Oxygen Concentrators, Home Nursing Beds, Wheelchairs, Respiratory Equipment, Orthopaedic Supports, Health Supplements and more.

Established in 2008, we have built our reputation on a commitment to providing quality home care and rehabilitation equipment and services while maintaining premium customer care to recognise the different needs of every individual.

The Marketing Team is looking for a Senior Marketing Executive / Lead to complement our efforts online, such as e-commerce, social media, advertising and partnerships.

Responsibilities:

• Strategy Development: Develop and implement integrated marketing strategies for the organisation’s healthcare services and brand portfolio, ensuring alignment with business objectives, patient needs, and multi-channel engagement.

• Brand Management: Drive brand positioning and differentiation by identifying target patient segments, refining value propositions, and establishing consistent brand guidelines to strengthen trust and credibility in the healthcare space.

• Budget Management: Plan, manage, and optimise the marketing budget, ensuring cost-effective allocation of resources to maximise ROI while achieving organisational and campaign goals.

• Market & Patient Insights: Analyse patient behaviour, healthcare trends, and market data to generate actionable insights that inform strategy, improve patient engagement, and support service growth.

• Campaign Management: Conceptualise and execute integrated, multi-channel marketing campaigns (digital and offline) with consistent messaging across the patient journey, from awareness to conversion and retention.

• Content & Communications Strategy: Oversee the development of accurate, engaging, and compliant content across all touchpoints, including patient education materials, digital platforms, and internal communications.

• Stakeholder Management: Collaborate with healthcare professionals, internal teams, and external partners; effectively present marketing strategies, campaign performance, and recommendations to senior management and key stakeholders.

Requirements:

• Diploma / Degree in Business, Marketing or a related field.

• 3 to 5 years of experience in a marketing related position preferred.

• Strong project management skills and the ability to juggle multiple projects in a fast-paced environment.

• A data-driven approach to decision-making, with the ability to analyze and interpret market trends and consumer behavior.

• Comfortable working in a dynamic startup environment, with the ability to thrive under tight deadlines and changing needs.

• Proactive, able to work independently and in a team with minimal supervision.

Others:

• Working Hours: Mondays to Fridays and Alternate Saturdays