Senior Digital Marketing Executive
OOm Pte Ltd
Description
About OOm Institute
We don't just teach skills. We change trajectories.
OOm Institute is a WSQ-accredited training provider built on a simple but powerful belief: that every learner, given the right knowledge and the right environment, is capable of becoming their best. Backed by over 20 years of hands-on digital expertise from OOm, one of Singapore's leading performance marketing agencies, we bring real-world experience into every classroom, not just theory.
Our courses span digital marketing, generative AI, and critical workplace skills, and we work with everyone from fresh career starters to senior leaders at companies like Singtel, SMRT, and Singapore Pools. But regardless of who walks through our doors, our commitment is the same: to give every learner the tools, the thinking, and the confidence to solve problems on their own and not just hand them answers.
That philosophy shapes everything about how we operate. We measure ourselves by our learners' outcomes, not our class sizes. We make the difficult call to do less, better, every time. And we play to win, for every person who chooses to learn with us.
If you're someone who finds genuine satisfaction in watching people grow, who brings grit and resilience to the work even when it's hard, and who believes that building capability in others is one of the most meaningful things you can do, you'll feel at home here.
About the Role
OOm Institute is looking for a Senior Digital Marketing Executive to drive and optimise digital marketing performance across paid media, campaign execution, reporting, and lead generation activities.
In this role, you will take ownership of performance marketing campaigns across multiple digital channels, analyse campaign data to generate actionable insights, and support the overall digital marketing strategy execution. You will work closely with the Digital Marketing Manager, designers, content teams, and external partners to ensure campaigns are data-driven, optimised, and aligned with business and enrollment objectives.
This role is suited for someone who is highly analytical, performance-oriented, digitally savvy, and capable of connecting the different facets of digital marketing — from paid advertising and SEO to content, social media, and AI-driven marketing workflows.
Office Hours: Monday to Friday 9am to 6pm
Location: Tai Seng North-East Region
Opportunity for career progression
Flexi-Cash Benefits: Use for air tickets, accommodation, dental, medical, and more
Leave Entitlements: Start with 14 days Annual Leave + 1 Birthday Leave
Key Responsibilities
Plan, execute, monitor, and optimise digital advertising campaigns across platforms such as Google Ads and Meta Ads
Continuously analyse campaign performance data and recommend actionable optimisation strategies to improve lead quality, conversion rates, and ROI
Conduct A/B testing across creatives, ad copy, audience targeting, landing pages, and campaign structures
Prepare regular marketing performance reports and dashboards with clear insights and recommendations for stakeholders
Support lead generation initiatives through performance-driven digital campaigns and funnel optimisation
Work closely with content, design, and multimedia teams to develop effective campaign assets and messaging
Develop a strong understanding of the full digital marketing ecosystem, including SEO, paid media, content marketing, social media, and conversion optimisation
Support website and landing page optimisation initiatives to improve user engagement and conversion performance
Monitor digital marketing trends, platform updates, and emerging AI tools relevant to marketing execution and automation
Utilise AI tools to improve campaign workflows, content ideation, reporting efficiency, research, and marketing productivity
Support marketing execution for events, workshops, campaigns, and learner engagement initiatives, including coordinating learner testimonials
Maintain accurate campaign tracking, tagging, and CRM data hygiene for proper attribution and reporting
What We’re Looking For
Diploma or Degree in Marketing, Communications, Business, or related field
2–3 years of hands-on experience in digital marketing or performance marketing roles
Strong working knowledge of Google Ads, Meta Ads, Google Analytics, and campaign reporting
Proven ability to manage and optimise paid advertising campaigns based on performance data
Strong analytical skills with the ability to interpret data and translate findings into actionable marketing insights
Good understanding of the broader digital marketing landscape, including SEO, social media, content marketing, and conversion funnels
Familiarity with CRM systems, tracking setup, and lead management processes
Comfortable using AI tools and platforms to support marketing execution, research, content creation, and workflow efficiency
Strong communication and collaboration skills when working with cross-functional teams
Highly organised, detail-oriented, and able to manage multiple campaigns and priorities in a fast-paced environment
Proactive, independent, and performance-driven mindset
Why Join Us?
📈 Clear Career Advancement to Senior & Leadership Roles
📚 Comprehensive Product & Industry Training Provided
🤝 Collaborative & Growth-Focused Culture
💼 Stable Monday–Friday Work Schedule
If you are ambitious, resilient, and ready to embark on your AI and digital skills journey in the dynamic and ever-changing world of tech, this is the opportunity for you.
Apply now and grow with OOm Institute.