Marketing Manager

We are looking for a results-driven Marketing Manager to lead brand growth, campaign execution, and customer engagement across both online and offline channels. This role requires a strong balance of creativity and analytical thinking, with the ability to translate insights into effective, on-the-ground execution.

You will work closely with the Marketing Director on day-to-day marketing execution, while overseeing multiple brands within the portfolio. This role is highly hands-on, from planning campaigns to rolling them out across channels to ensuring each brand maintains a clear identity while driving measurable business results.

Key Responsibilities

1. Campaign Strategy & Execution

• Plan and execute integrated marketing campaigns (seasonal launches, anniversaries, promotions, new product drops) across multiple brands

• Develop clear campaign frameworks (messaging, timelines, channel mix) and drive end-to-end rollout across all touchpoints

• Work closely with operations to ensure strong, consistent in-store execution and alignment with marketing plans

2. Performance & Analytics

• Track and analyse campaign performance (sales uplift, footfall, conversion, ROI) across channels

• Extract actionable insights from key platforms (delivery apps, CRM, POS, e-commerce)

• Continuously optimise campaigns based on data and performance trends

3. Brand & Content Management

• Maintain consistency in brand voice, visuals, and positioning across multiple brands

• Oversee marketing operations, graphic design and social media team to develop content across social media, in-store assets, and digital platforms

• Ensure all outputs reflect a strong, premium yet accessible brand presence

4. Partnerships & Growth

• Oversee social media team to manage collaborations with key partners (delivery platforms, KOLs, brand tie-ups)

• Identify and execute growth opportunities across partnerships, new channels, and activations

• Work with marketing operations team to drive performance on delivery and 3rd party e-commerce platforms through targeted campaigns

5. Team Leadership & Stakeholder Management

• Lead and manage the marketing team, agencies, and external vendors

• Work closely with the Marketing Director on execution priorities and day-to-day marketing operations

• Coordinate cross-functionally with operations, product, and leadership teams

• Set clear KPIs and ensure accountability and timely delivery across all campaigns

Requirements

• Minimum 5 years of marketing experience in F&B or related industry

• Strong understanding of local consumer behaviour in Singapore, including dining habits, peak periods, and promotion responsiveness

• Hands-on experience managing delivery platforms (e.g. GrabFood, FoodPanda, Oddle, etc), including campaign setup, optimisation, and performance tracking

• Familiarity with 3rd party e-commerce platforms (e.g. Shopee, Lazada,TikTok shop) including promotional mechanics, traffic drivers, and conversion strategies

• Proven ability to analyse data across multiple channels (POS, delivery, e-commerce, social) and translate insights into actionable plans

• Experience executing integrated online and offline campaigns

• Prior experience leading a team and managing cross-functional stakeholders

• Strong project management skills with the ability to manage multiple campaigns simultaneously

• Hands-on, detail-oriented, and comfortable operating in a fast-paced, execution-driven environment