Marketing Manager (Local)

Growth

• Translate marketing strategy into localised channel plans to consistently deliver monthly targets.


• Strengthen organic levers (SEO, CRM, social, partnerships) while diversifying acquisition channels.


• Drive rigorous testing and funnel optimisation to maximise ROAS and reduce CAC.

Brand Building

• Build brand recall through integrated campaigns across KOLs, content marketing, PR, CRM, and paid media.


• Collaborate with creative teams to ensure consistent brand storytelling across all touchpoints.

Offline Marketing

• Lead offline initiatives (e.g., pop-up activations) to generate awareness and customer acquisition.


• Integrate offline experiences seamlessly with online campaigns to reinforce brand presence.

Cross-Functional Leadership

• Partner closely with HQ and the global VP Marketing to align business and marketing objectives.


• Work with local Sales Ops, Partnerships, and Sales teams to ensure seamless execution across the funnel.


• Mentor and grow junior marketers, fostering a culture of ownership, data-driven decision-making, and creativity.

Analytics

• Monitor performance KPIs, consumer insights, and competitive benchmarks to guide marketing investments.


• Prepare and present marketing performance reports to leadership, highlighting risks, opportunities, and recommendations.

You're a fit for this role, if you:

• 5+ years of marketing experience, ideally in high-growth consumer brands (FMCG, e-commerce, health/beauty).


• Proven track record in end-to-end integrated marketing planning and flawless execution, with a strong grasp of both online and offline activations.


• Entrepreneurial mindset—comfortable with ambiguity, experimentation, and moving fast.


• Data-driven, with excellent analytical and problem-solving skills.


• Strong stakeholder management and communication skills, both internally and externally.


• Experience leading a team is a plus.