Marketing Executive

Company Background:

PALFINGER is a global technology and mechanical engineering company, specializing in innovative lifting solutions. We are the world's leading producer of loader cranes, with a comprehensive range of products including aerial working platforms, hooklifts, timber and recycling cranes, truck-mounted forklifts, railway solutions, and marine equipment.

Job Summary:

We’re seeking a Marketing Specialist with hands-on experience in the heavy machinery or B2B space with a flair and keen interest in event & experiential marketing. The ideal candidate will have a solid understanding of industrial products and the ability to craft and execute highly engaging marketing tactics that resonate with our target audiences — from B2B customers and partners to field operators.

Key Responsibilities:

• Exhibitions and Event Management:
  Plan and manage on-ground activations such as live demos, roadshows, trade shows, plant visits, and customer meetups. Ensure that visuals and physical elements are aligned with corporate guidelines and present the brand in a premium angle.

• Partner Network Events
  Assist in co-organizing customer events and demo sessions together with the partner channel network, ensuring that the brand portrayal is consistent with PALFINGER guidelines.

• Vendor & Agency Coordination:
  Coordinate with external vendors, media agencies, and fabrication teams for events, stall setups, and print production.

• Content & Collateral Development for events:
  With the help of internal teams, conceptualize and develop collaterals related to the events and exhibitions.

• Digital Marketing:
  Work with the digital marketing team to plan and strategize social media promotions and paid campaigns running up to field events and exhibitions.

• Merchandizing:
  Work with vendors on creating regional and local merchandize, distribution and dissemination of merchandize within the APAC region.

Key Requirements:

• Bachelor’s diploma or degree (preferred) in Marketing or Business Management.

• 3–6 years of relevant marketing experience, preferably in heavy machinery, construction equipment, or in event management agencies, booth builders etc.

• Demonstrated experience in managing agencies and service providers.

• Demonstrated experience in field/event marketing.

• Experience in other areas of marketing is a plus.

• Excellent communication skills in English and Mandarin.

• Additional knowledge of Asian languages is a plus. (Traditional Chinese, Japanese, Vietnamese)

• Ability to travel for events around Asia Pacific.

• Proficiency in MS Office.