Head of Marketing

We are partnering with a fast-growing AI-powered EdTech company that is transforming how individuals and businesses prepare for the future of work through industry-leading training in Data, Coding, AI, and UX Design.

As the company continues to scale across B2C and B2B markets, we are looking for a commercially driven and growth-focused Head of Marketing to lead end-to-end marketing strategy, customer acquisition, and revenue growth initiatives.

This is an exciting opportunity for a strategic yet hands-on marketing leader who thrives in fast-paced, high-growth environments and has a strong track record in digital marketing, performance marketing, and team leadership.

What You’ll Be Driving

Marketing Strategy & Leadership

• Lead and mentor a high-performing marketing team across growth, content, and digital marketing functions

• Own the full customer funnel — from brand awareness and lead generation to conversion and retention

• Develop and execute integrated marketing strategies aligned with business growth and revenue targets

• Drive marketing innovation and scalable growth initiatives across multiple markets

Growth & Digital Marketing

Lead high-impact campaigns across:

• Performance Marketing (Google, Meta/Facebook, Instagram, LinkedIn, TikTok, YouTube)

• SEO & organic growth

• Content and social media marketing

• Email marketing & marketing automation

• Webinars, partnerships, Public Relations, and community-building initiatives

Performance Marketing & Analytics

• Optimise campaigns and marketing spend to improve ROI, ROAS, CPL, and CPA

• Analyse campaign performance, pipeline contribution, and revenue metrics to drive strategic decisions

• Scale successful acquisition channels and continuously identify new growth opportunities

Lead Generation & Conversion Optimisation

• Own lead generation strategy and marketing funnel performance

• Improve conversion rates across landing pages, user journeys, and acquisition funnels

• Partner closely with sales teams to strengthen lead-to-revenue conversion

Cross-Functional Collaboration

• Work closely with product, creative, tech, and SEO teams to launch impactful campaigns

• Align marketing initiatives with broader business objectives and growth strategy

• Provide strategic direction to internal and external stakeholders

Budget & Channel Management

• Manage and optimise multi-channel marketing budgets effectively

• Experiment with emerging growth channels, platforms, and acquisition strategies

• Ensure efficient spend allocation and measurable business impact

What We're Looking For

5+ years of experience in digital marketing, growth marketing, or performance marketing

• Proven success in a Marketing Manager, Growth Lead, or Head of Marketing role

• Strong hands-on experience in paid advertising, growth campaigns, and SEO

• Demonstrated track record in lead generation, funnel optimisation, and conversion rate optimisation (CRO)

• Experience managing integrated multi-channel campaigns and marketing teams

• Strong analytical mindset with a data-driven approach to decision-making

• Excellent stakeholder management and communication skills

• Comfortable operating in fast-paced, agile, or startup environments

Preferred Background

• Experience in EdTech, Education, SaaS, AI, or Technology industries

• Prior exposure to startups, scale-ups, or high-growth businesses

• Familiarity with CRM platforms, marketing automation tools, and Google Analytics

Why Join

• Be part of a rapidly scaling AI & EdTech company shaping the future of learning

• Lead impactful growth initiatives with strong visibility to leadership

• Opportunity to build and scale regional marketing strategies

• Collaborative, entrepreneurial, and innovation-driven culture

• High ownership, autonomy, and career growth potential