Executive / Assistant Manager, Digital Marketing

We are seeking a dynamic and results-driven Executive / Assistant Manager, Digital Marketing to join our team. This role is integral in driving shopper engagement, strengthening brand presence, and delivering impactful digital and marketing campaigns.

Key Responsibilities

Marketing & Business Outcomes

• Drive quality footfall, enhance brand awareness, achieve higher public relations value, and generate repeat spending

• Build strong relationships with tenants, partners, agencies, and key stakeholders

• Plan, monitor, and manage marketing budgets, including preparation of internal reports

Digital & Social Media

• Plan and develop digital creative assets and content across all platforms, including websites, interactive directories, mobile applications, e-newsletters, and social media

• Develop innovative and immersive content formats (e.g., Augmented Reality, Hyper-Reality) to enhance shopper and member engagement

• Craft and execute holistic content strategies across key digital and social media channels

• Plan and implement integrated online and offline campaigns with a focus on member conversion and mobile app adoption

• Collaborate with social media agencies, tenants, business partners, and influencers to drive impactful campaigns

• Leverage digital analytics to derive actionable insights and continuously optimize performance

• Stay ahead of emerging social media trends and translate them into effective content strategies

• Develop and execute robust social media communication plans for key launches and seasonal campaigns

 Communications

• Develop and execute communications strategies to enhance brand equity and maximize media value across both traditional and digital platforms

• Serve as a brand guardian to ensure consistency and integrity across all communications

• Foster strategic partnerships with external stakeholders to deliver highly engaging and effective media plans

 Seasonal Campaigns

• Plan and execute key campaigns and promotional activities to drive shopper engagement

• Oversee end-to-end campaign execution, including concept development, creative production, media planning, and communications strategy

 Requirements

• Degree in Digital Marketing, Marketing, Mass Communications, or a related discipline

• Minimum 3 years of relevant experience in digital marketing, advertising, event management in a retail industry preferred

• Strong understanding of digital platforms, social media trends, and analytics tools

• Creative, strategic thinker with strong project management and stakeholder management skills

• Fast and independent worker with strong organizational ability with attention to details