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Description
Project Management and Creative Operations
- Manage production timelines and asset pipelines for client content campaigns from inception to execution
- Develop clear, actionable briefs for the internal creative team to ensure timely and high-quality delivery of all campaign assets
Social Video Production and Visual Storytelling
- Storyboard, shoot, and edit engaging short-form social videos optimised for performance, conversion, and platform-specific goals
- Stay abreast of digital trends to implement effective hooks and clear CTAs that drive audience behaviour
Performance Copywriting
- Craft high-converting copy for digital traffic banners aimed at maximising CTR
- Write compelling social media captions tailored to the distinct audiences of Facebook, Instagram, TikTok, and Telegram, balancing reach with conversion intent
Channel and Commerce Management
- Oversee and manage the daily operations of the HardwareZone Deals Telegram channel, sourcing compelling shopping deals that drive clicks and conversions
- Manage the weekly curation and maintenance of shoppable content carousels and ecommerce widgets across SPH Media network titles
Campaign Reporting and Performance Insights
- Track and compile monthly performance reports for the HWZ Deals Telegram channel and ecommerce widgets to monitor engagement and revenue trends
- Work closely with the performance marketing team to aggregate data and contribute to post-campaign reports, providing creative insights based on asset performance