VP/AVP Digital Engagement Product Manager (Bancassurance)

Responsibilities

1. Customer engagement

• Develop segmented customer promotions strategy and determine customer promotions for the respective segments


• Spearhead and execute new activities to grow the business and generate leads for subsequent engagement


• Lead negotiations internally and externally to secure resources and budget for the team


• Ensure each event is delivered on time and in accordance with critical deadlines, approvals, and coordination timelines

1. Marketing execution

• Execute your planned campaigns from end-to-end. Work with internal and external stakeholders on securing marketing channels, producing campaign visuals, crafting marketing copy and selecting the leads criteria for your campaign


• Experiment with different copies and visuals

1. Campaign tracking and iteration

• Track website traffic and the performance of campaigns. With the data, hypothesise, make tweaks and iterate


• Monitor paid marketing campaign statistics. Flag areas which need improvement and follow-up closely with Performance Marketing team and our external agency


• Grow online-to-offline channel

1. Data analyses and management

• Drive and hold accountability for the Profit & Loss targets to achieve our DBS General Insurance and Digital Insurance targets


• Collaborate with Business Analytics to analyse performance of the key business drivers and levers


• Recommend next steps and lead the team to iterate for better performance


• Attend to requests for data and submit explanations for business performance

1. Business forecasting and reporting

• Lead business forecasting and target setting


• Prepare business forecasts and presentation materials for senior management and reviews with insurance partners


• Update senior management on General and Digital Insurance business via monthly reporting forums

1. Ad-hoc duties

• Involvement in special projects or other ad-hoc tasks


• Operational and administrative matters related to campaign setup and fulfilment

Requirements

• Bachelor’s degree in a related discipline


• Strong written skills and a keen eye for detail


• Prior experience in insurance and marketing will be a plus


• Strong stakeholder management skills and presentation skills for senior mgmt. reporting


• Strong ability to communicate clearly in meetings, emails and presentation decks


• Team player with good organisational and interpersonal skills


• Able to be flexible, follow tight deadlines, organise and prioritise work


• Strong in Microsoft Word, Excel and Powerpoint


• Able to work in a fast paced and dynamic environment

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