Visual Growth Designer (Conversion & UX)

Job Description

Visual Growth Designer (Conversion & UX)

Department: Growth & Retention

Reports To: Head of Growth & Retention

Location: Singapore

Employment Type: Full-Time

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🎯 Role Purpose

We are not looking for a traditional graphic designer.

We are looking for a Visual Growth Designer who understands that design exists to drive:

• Revenue

• Conversion

• Customer decisions

• Operational speed

Your job is not simply to “make things look nice.”

Your job is to create visuals that:

• Increase sales

• Improve click-through rates

• Push high-margin items

• Improve customer purchase behaviour

• Support fast-moving campaigns across multiple brands

This role sits inside the Growth & Retention Team, meaning every design decision must connect back to measurable business outcomes.

🚀 What You Will Be Responsible For

1. Conversion-Driven Design

Create high-performing visuals for:

* Menu boards

* In-store posters

* Delivery platforms (Grab, Foodpanda, Deliveroo)

* Social media ads

* CRM/voucher campaigns

* Mall marketing campaigns

* E-commerce platforms

* Website banners & landing pages

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2. Menu Engineering & Revenue Optimization

Design with commercial intent by:

* Highlighting high-margin items

* Improving product visibility

* Guiding customer attention

* Increasing upsell opportunities

* Supporting bundle strategy

You will work closely with:

* Delivery Lead

* CRM Lead

* Growth Executive

* Content Lead

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3. Fast Campaign Execution

Support multiple brands with:

* Fast turnaround times

* High execution accuracy

* Consistent branding

* Operational readiness

This is a fast-paced environment.

Speed matters.
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4. Performance Optimization

You must continuously improve design performance using data such as:

* CTR (Click-Through Rate)

* Menu Mix Shift

* Voucher conversion

* Delivery platform performance

* Attention / scan rate

You will:

* A/B test creatives

* Optimize layouts

* Improve CTA visibility

* Refine visual hierarchy

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5. AI & Workflow Automation

Every designer in the Growth & Retention team is expected to build AI-assisted workflows to improve efficiency.

You are required to develop at least:

* 2 AI agents

OR

* 2 AI-assisted workflows

Examples:

* Auto-resize workflow

* AI-assisted menu generation

* AI creative variation testing

* AI mockup generation

* Asset organization automation

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✅ Requirements

Must-Have Skills

* Strong graphic design fundamentals

* Excellent typography & layout skills

* Understanding of conversion-focused design

* Experience with:

* Adobe Creative Suite

* Canva

* Figma

* Ability to work fast under pressure

* Ability to handle multiple brands simultaneously

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* F&B / retail experience

* Delivery platform design

* Menu board design

* Paid ad creative design

* Motion graphics/basic video editing

* E-commerce visual optimization

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⚡ Interview Task (Important)

Candidates may be required to complete:

1. Menu redesign exercise

2. Delivery platform banner design

3. Promotional campaign asset test

4. High-margin SKU push concept

5. AI workflow demonstration (preferred)