URGENT! Immediate starter for Marketing & Brand Experience Executive (F&B -...

📍 Location: Bukit Merah Central, Nearest MRT: Redhill
🕘 Working Hours: Monday – Friday, 9am – 6pm

Campaigns & Branding

• Execute integrated marketing campaigns across digital and offline channels




• Ensure all campaigns align with PlayMade’s brand objectives and growth plans

Systems & Operations

• Manage in-store POS and kiosk systems (product listings, visuals, updates)




• Support smooth day-to-day marketing and retail operations

Analytics & Insights

• Track campaign performance, analyse results, and turn data into action




• Continuously optimise strategies to drive growth

Social Media & Community

• Create, manage, and publish content on Instagram, TikTok, XiaoHongShu (XHS), and Facebook




• Engage with customers and respond to enquiries promptly (yes, even on weekends—we value our fans ❤️)

Brand Expansion

• Support regional expansion initiatives




• Work closely with the Marketing Manager on new market launches

Trends & Innovation

• Monitor competitor and industry trends




• Recommend fresh ideas to boost engagement and brand relevance

Promotions & Production

• Coordinate promotions, creative production, influencers, paid ads, CRM, in-app messaging, and offline collaterals

Admin & Events

• Support marketing admin, event execution, and ad-hoc projects

• 1–3 years of experience in marketing, campaigns or marketing operations




• Comfortable with POS systems, website updates and operational processes




• Social-media savvy with hands-on experience in digital engagement & ads




• Bonus skills: Canva, Adobe Photoshop/Illustrator, video editing tools




• Excellent communication and coordination skills




• Passion for F&B, beverages and bubble tea culture




• Fast learner, positive attitude, detail-oriented and thrives in a fast-paced environment

☘️ Interested applicants please kindly submit with your Resume to athirah.rosli@crew.sg, +65 8891 4996*

*Only shortlisted candidates will be notified.

CREW by HRNet | HRnet Ventures Pte Ltd (24C2435)

Athirah Bte Rosli (R2197227)