UI/UX Designer (E-commerce Website)

Job Summary

We are looking for a growth-oriented UI/UX Designer to optimize the user experience and conversion performance of our e-commerce websites.

This role focuses on improving website structure, user journeys, and key conversion pages based on user behavior, business goals, and data insights. You will work on Shopify-based websites, including landing pages, product pages, homepages, and shopping flows, while collaborating closely with marketing, operations, and developers to drive continuous website improvement.

Key Responsibilities

• Optimize UI/UX across the brand’s e-commerce website, including Homepage, Product Detail Pages (PDP), Collection Pages, Landing Pages, Cart, and shopping flows.

• Analyze website performance and user behavior using GA4, Shopify analytics, heatmaps, session recordings, and landing page data.

• Identify conversion opportunities and propose UI/UX improvements based on user insights, competitor research, and business goals.

• Create wireframes, user flows, prototypes, and high-fidelity designs using Figma.

• Build and update selected pages using Shopify Theme Editor, PageFly, or similar page-building tools.

• Plan and support A/B testing initiatives, including test setup, page variations, and result analysis.

• Maintain and prioritize a CRO (Conversion Rate Optimization) backlog based on business impact and implementation effort.

• Collaborate closely with marketing, operations and external partners to improve website performance and user experience.

Requirements

• Minimum 2 years of experience in UI/UX design, Product design, Growth design, E-commerce UX design, or related fields.

• Experience designing websites, landing pages, e-commerce pages, or conversion-focused digital experiences.

• Proficient in Figma with strong understanding of information architecture, interaction design, and visual design principles.

• Strong awareness of key e-commerce metrics such as CVR, CTR, ATC, Bounce Rate, and A/B testing concepts.

• Able to design with both user experience and business objectives in mind.

Preferred Qualifications

• Experience with Shopify, DTC brands or E-commerce businesses.

• Experience optimizing product detail pages, advertising landing pages, or high-conversion web pages.

• Hands-on experience with A/B testing or growth experimentation projects.

• Familiarity with global market design aesthetics and website design.

• Basic understanding of HTML/CSS and ability to communicate effectively with frontend developers.