Trade Marketing Executive

 Roles’ Package

• Basic Monthly Salary : $3000 + CPF

• + Variable Commission for live streaming

• +AWS (Subjected to performance review)

• 14 Days – AL

• Other leaves as per MOM Guidelines

Candidate Requirements:

• Minimum Bachelor’s Degree in Marketing, Business, or a related discipline

• At least 1 year of relevant marketing experience in the Retail or FMCG sector

• Comfortable with livestreaming or presenting on camera (preferred)

• Strong project management skills and ability to coordinate multiple stakeholders

• Detail-oriented, proactive, and able to work in a fast-paced environment

• Good communication skills and familiarity with retail operations

• Working knowledge of creative design for POSM, EDMs, key visuals (CANVA, Adobe) will be an advantage

• Good knowledge of Microsoft Office (PowerPoint, Excel, Word)

• Passion for consumer products
  

Key Responsibilities:

1. Trade & Shopper Marketing Support

• Assist in the development and execution of in-store, online, and in-store trade marketing campaigns.

• Support the coordination and production of POSMs, trade collaterals, and merchandising guideline rollout.

• Work closely with merchandising and retailers to ensure timely delivery of assets and execution.

• Assist in planning, implementing, and tracking promotions across key retailers.

• Support in preparing sell-out performance reviews, campaign deep-dives, and post-mortem analysis.

2. Events & Retail Activation Support

• Coordinate manpower, logistics, and materials for roadshows, Atrium Fairs, and events.

• Support setup, teardown, and on-site coordination when required.

3. Digital Trade Support

• Assist with the execution of livestreaming initiatives, including:

  • Managing livestream schedules and alignment

  • Supporting official store livestream shows (Shopee, Lazada, TikTok Shop)

  • Present and demonstrate Philips products confidently on livestreams

  • Engage viewers, answer questions, and highlight key selling points to drive conversion.

  • Preparing livestream scripts, product talking points, and promotional highlights

  • Coordinating with livestream hosts, creators, or external partners
    

4. Reporting & Administrative Support

• Prepare weekly sell out performance reports, merchandising dashboards, and sales trackers.

• Support budget tracking, vendor invoicing, and PR/PO processing.

• Assist with TSM calendar planning and internal coordination.