Strategy & Product Marketing Specialist - Software & Digital Services

[Job ID: 1611959]

Job Summary:
Support go‑to‑market execution for digital service and solution offerings, driving regional adoption and commercial success across APAC.

Responsibilities:

• Develop and execute go‑to‑market strategies for assigned digital services and solution products.
• Define product positioning and value propositions to support regional sales enablement.
• Collaborate closely with vendors and regional sales subsidiaries to drive market adoption.
• Collect and analyze market and competitive intelligence, including industry trends and customer needs.
• Support implementation of approved pricing policies and commercial frameworks.
• Provide product expertise and marketing collateral support for regional events, trade shows, and partner activities.
• Coordinate cross‑functional initiatives with sales, service, and product teams across the region.
• Support reporting, coordination, and other administrative activities related to regional initiatives.
• Travel within ASEAN, Hong Kong, Taiwan, Japan, China, Korea, and Oceania as required by business needs.

Requirements:

• Minimum 3 years of B2B product marketing experience within technology, software, or digital services.
• Experience in pre‑sales, solution consulting, or technical marketing within the digital printing or graphic communications industry.
• Background in commercial printing, graphic arts, workflow solutions, or related domains.
• Experience supporting enterprise software, SaaS, on‑premise, or hybrid deployment models.
• Good understanding of printing workflows, including color management, RIPs, MIS, or production automation tools.
• Strong analytical, problem‑solving, and structured thinking skills, with knowledge of channel‑based go‑to‑market models.
• Proficiency in Microsoft Excel and PowerPoint for data analysis and presentation of insights.
• Strong communication, presentation, and stakeholder management skills in a multicultural, cross‑country APAC environment.
• Experience with databases such as SQL and basic exposure to programming or digital technologies is an added advantage.

We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.  

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EA Personnel Name: Voon Jie Ying
EA Personnel Reg. No.: R1872434
EA Licence No.: 07C5771

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