Social Media Marketing Executive

Job Responsibilities
Social Media Management

• Develop and execute social media strategies to increase brand awareness, customer engagement, and online visibility.


• Plan, schedule, and publish content across Instagram, Facebook, TikTok, LinkedIn, and other relevant digital platforms.


• Maintain a content calendar to ensure consistent and timely communication aligned with marketing objectives and brand guidelines.

• Create engaging and creative content, including social media posts, short-form videos, reels, graphics, and promotional materials for the company's FMCG and food brands.


• Write compelling captions and marketing copy that resonate with target audiences.


• Work closely with internal teams to develop creative assets that support product launches, promotional campaigns, and seasonal marketing activities.

• Monitor and manage the company's social media platforms by responding to comments, messages, and customer enquiries in a timely and professional manner.


• Foster positive online communities and enhance customer engagement through meaningful interactions.

• Coordinate influencer collaborations, brand partnerships, and user-generated content initiatives.


• Support the planning and execution of digital marketing campaigns and social media advertising.


• Monitor social media trends, emerging platforms, and competitor activities to recommend new ideas and opportunities for audience growth.

• Track campaign performance using social media analytics and reporting tools.


• Prepare regular reports on key performance indicators (KPIs), audience engagement, campaign effectiveness, and recommendations for continuous improvement.

• Diploma or Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related discipline.


• At least 2 years of relevant experience in social media management, digital marketing, or content creation.


• Strong copywriting, communication, and storytelling skills.


• Hands-on experience managing business social media accounts across multiple platforms.


• Familiarity with social media scheduling and analytics tools.


• Proficiency in Canva, Adobe Photoshop, CapCut, or other graphic design and video editing software.


• Creative, detail-oriented, and able to manage multiple projects in a fast-paced environment.