Social Media Executive

Responsibilities

• Develop, implement and execute social media strategies for new product launches


• Manage and own the social media content calendar


• Develop and execute sustenance strategies for long-running marketing campaigns to continuously grow new sub-brands and audience


• Develop and execute results-driven, multi-platform communications strategy, in line with corporate and brand direction


• Set goals and develop reporting metrics for each social media platform


• Craft effective campaign briefs for creative team


• Work with the marketing & creative teams to create high quality and timely content that engages with a wide range of audience types


• Work closely with the marketing & creative teams to develop KOL engagement activities and develop supporting assets for campaigns


• Build lasting relationships with existing KOLs / influencers, and actively engage new content creators for campaigns


• Create and distribute engaging copy across all social media platforms


• Research on new audience interests and behavior to develop relevant, localised, and engaging content plans for multiple social platforms (such as Instagram, TikTok)

Requirements

• Prior experience in social media management, product marketing, brand management and/or agency experience


• Good knowledge of digital marketing, advertising, social media, PR and retail trends and insights


• Proficient in Microsoft Office suite, especially Excel and other reporting tools


• Exceptional communication skills, both written and verbal


• Experience working with cross-functional teams


• Self motivated, and comfortable working collaboratively with internal teams