SOCIAL MEDIA EXECUTIVE

JOB RESPONSIBILITIES:

Social Media Strategy & Content Leadership

• Develop and implement a comprehensive social media strategy across key platforms including TikTok, Instagram, Facebook, Threads, and Xiao Hong Shu


• Drive content planning, curation, and rollout aligned with brand positioning and business objectives


• Uphold the visual and tonal representation of the brand across all social media touchpoints


• Collaborate closely with internal creatives and external partners to develop high-performing, engaging content


• Monitor and research global fashion, cultural, and social media trends to inform content direction


• Act as a consultant and key point of guidance for regional social media platforms to ensure consistency and best practices

Influencer Relations

• Oversee and coordinate influencer partnerships across earned and paid platforms


• Identify, evaluate, and build long-term collaborations with relevant influencers and creators through data-driven research


• Support influencer content alignment with brand messaging and campaign objectives

Social Community Building

• Grow and nurture an engaged social media community through meaningful interactions and conversations


• Manage post-engagement and community communications in a timely, brand-appropriate manner


• Drive organic growth and audience loyalty across platforms

Paid Social & Content Advertising

• Develop and execute paid social media strategies aligned with campaign and business objectives


• Lead content advertising plans across platforms including TikTok, Instagram, and Facebook


• Collaborate cross-functionally to amplify key content and campaigns through paid media


• Manage and optimise paid advertisements to drive awareness, engagement, and conversion where relevant

Reporting & Performance Analysis

• Track, analyse, and evaluate social media performance across all platforms


• Consolidate and present bi-weekly and monthly social media performance reports, providing clear, actionable insights


• Use data and platform analytics to optimise content, paid media, and overall strategy

Copywriting

• Develop snappy, witty, and engaging captions tailored to different platforms and audiences


• Adapt brand tone of voice appropriately across channels while maintaining consistency

REQUIREMENTS:

• Degree in Creative, Communications, Marketing, or related disciplines


• Strong understanding of social media platforms, tools, and analytics, including TikTok, Instagram, Facebook, Threads, and Xiao Hong Shu


• Experience with paid social advertising, performance tracking, and reporting


• Proficient in Microsoft Office and familiar with SEO, CRM, and social media management tools


• Highly organised, detail-oriented, and able to manage multiple projects simultaneously


• Works well under pressure with a collaborative, team-player mindset


• Strong interpersonal and communication skills


• Strong interest in luxury/fashion, art, and design