Social Media & Digital Marketing Executive | F&B Hawker Brands & Food Court
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Description
We’re looking for a passionate and proactive Marketeer to join our dynamic team. The ideal candidate is a hands-on team player with strong organizational skills and a keen eye for branding, content, and consumer engagement. This role will support brand-building initiatives across multiple platforms while ensuring cohesive marketing execution across all outlets and channels.
Key Responsibilities
1. Campaign Planning & Execution
Assist in the development and implementation of marketing strategies to enhance brand visibility and drive customer engagement.
Coordinate seasonal campaigns, product launches, festive activations, and joint mall-wide promotions.
Work closely with internal teams and external stakeholders (e.g. operations, mall management, partners) to ensure timely and smooth campaign execution.
Support on-ground activations such as event setups, sampling sessions, and booth operations
Collect customer data during activations/events to build and grow the customer base.
2. Content, Social Media & Influencer Marketing
Support the creation and scheduling of content across platforms (Instagram, Facebook, TikTok)
Coordinate photoshoots and video content for outlets, products, and events
Maintain a content calendar and ensure consistency in brand visuals and messaging.
Update website with timeline information.
Liaise with influencers/KOLs for campaign collaborations; track deliverables and evaluate performance.
3. Partnerships & Promotions
Support the planning and execution of loyalty programmes, voucher redemptions, and co-branded initiatives.
Liaise with vendors, corporate partners, and tenants for campaign participation and activation.
4. . Marketing Assets & Collateral
Manage inventory of marketing materials and ensure timely distribution of POSM (posters, displays, signages, etc.)
Work with designers and printers to develop campaign visuals and collaterals in line with brand standards and timelines.
5. Budgeting & Reporting
Track campaign budgets and monitor actual expenditures.
Assist in preparing marketing reports for monthly management meetings, including campaign performance, insights, and recommendations.
Monitor redemption rates, engagement metrics, and campaign effectiveness to support continuous improvement.
Provide administrative and reporting support for internal reviews and briefings.
6. Competitor Insights
Monitor competitor activities and F&B trends to support campaign ideation and improve brand positioning
8. Ad-Hoc Projects
Support other projects and marketing initiatives as assigned by the Marketing Manager.
Requirements
• Diploma or Degree in Marketing, Business, or a related field
• 2–4 years of relevant marketing experience preferred
• Creative, resourceful, and proactive
• Proficient in Microsoft Word, Excel, and PowerPoint; experience with Adobe software (e.g., Photoshop, Illustrator) is a plus
• Good eye for design and detail; experience with Canva, CapCut, or similar tools is an advantage
• Strong communication, coordination, and interpersonal skills to build rapport and collaborate effectively with colleagues and stakeholders
• Proactive team player who can also work independently, take initiative, and manage time efficiently
• Positive, energetic attitude with the ability to thrive in a fast-paced environment
• Interest in food and food-related content