Short Drama Growth Planner

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Combine local cultural characteristics and audience preferences to develop short drama promotion angles suited to the Philippine market — owning the demand side end-to-end


• Design user engagement campaigns to attract more users to watch short dramas and improve retention.


• Push external partnerships — identify, pitch, and close partnership and co-marketing opportunities (offsite venues, distribution channels, brand collaborations) that bring new audiences to short dramas


• Own internal promotion and exposure — manage and optimize in-app exposure surfaces to maximize traffic into the short drama experience.

Requirements:

• Bachelor's degree in Marketing, Communications, Media, Business, or a related field.


• At least 5 years of experience in marketing, growth, affiliate/partnership management, or account management — with significant experience gained at an advertising, creative, media, or marketing agency.


• Proven track record driving user acquisition or engagement campaigns; experience in entertainment, content, or media a strong advantage.


• Established networks across affiliate networks, KOL/MCN agencies, and partnership/distribution channels.


• Agency-side experience running affiliate, performance, or brand campaigns for entertainment, media, or consumer clients — comfortable in a fast-paced, stakeholder-driven environment and turning briefs into executed campaigns.


• Familiar with the Filipino entertainment landscape and social culture, with a keen sense for trends and social hot topics.


• Hands-on experience with KOL campaign management, and partnership outreach.


• Excellent communication and stakeholder management skills, with proven experience coordinating internal and external teams.


• Highly organized and detail-oriented; able to manage multiple campaigns simultaneously, ensuring deadlines are met and campaigns launch on time.


• Strong analytical skills; able to analyze campaign performance data to identify trends and insights, and execute optimization strategies based on performance.