Shopify Web & Digital Brand Executive

Company: Booch & Barbie Pte. Ltd.
Location: Singapore
Employment Type: Contract (4 months)
Eligibility: Singapore Citizen or Permanent Resident only
Salary: SGD 3,500 per month (inclusive of CPF contributions)
Start Date: Immediate / As soon as possible

About Booch & Barbie

Booch & Barbie is a Singapore-based consumer brand focused on gluten-free, gut-friendly, and modern lifestyle food products. We operate primarily through our Shopify-based website, supported by pop-ups and digital marketing initiatives.

As part of an important operational phase, we are strengthening our digital storefront, content, and brand presence, and are looking to appoint one hands-on individual to support this work over a fixed contract period.

Role Overview

This role focuses on improving and optimising our existing Shopify website and supporting related digital and brand design activities.

The website is already built — this role does not involve rebuilding the site or heavy development work. Instead, the focus is on refinement, optimisation, content alignment, and visual consistency, along with supporting digital marketing assets.

This is a hybrid role combining Shopify site management, content optimisation, and light design work.

Key Responsibilities

Shopify Website Management & Optimisation

• Maintain and improve the existing Shopify website

• Update and organise product listings, collections, and navigation

• Improve page layouts, visual alignment, and overall user experience

• Ensure consistent colour palette, typography, and brand presentation

• Optimise landing pages for clarity, engagement, and conversion

• Add and manage testimonials, product descriptions, and informational sections

• Perform basic on-page SEO (meta titles, descriptions, headings, image alt text)

Content & Traffic Support

• Write and refine short website content and copy to improve engagement

• Assist with SEO-friendly product and brand write-ups

• Support basic website analytics review (traffic trends, behaviour insights)

Digital Design & Brand Collateral

• Create Instagram posts aligned with website and brand visuals

• Design simple flyers, banners, and promotional creatives

• Assist with minor logo refinements (no full rebranding)

• Design business cards, digital banners, and basic marketing materials

• Ensure brand consistency across website, social media, and print assets

Required Skills & Experience

Mandatory

• Singapore Citizen or Permanent Resident

• Experience working with Shopify websites (admin panel, themes, content updates)

• Comfortable handling existing websites (no-code / low-code environments)

• Working knowledge of basic SEO principles

• Ability to use design tools such as Canva, Figma, Adobe, or similar

• Strong attention to detail and visual consistency

• Ability to work independently and manage tasks end-to-end

Preferred (Nice to Have)

• Experience with consumer, food, lifestyle, or wellness brands

• Social media content creation experience (especially Instagram)

• Basic understanding of e-commerce customer journeys

Contract & Compensation

• Duration: 4 months (fixed-term contract)

• Salary: SGD 3,500 per month (inclusive of CPF contributions)

• Work Arrangement: Flexible / Hybrid

• Scope: Website optimisation, content support, and digital design tasks

Why Join Us

• Hands-on ownership of a live Shopify store

• Broad exposure across website, content, and brand design

• Opportunity to contribute meaningfully during a key phase of the business

• Clear scope, realistic expectations, and practical deliverables