Senior Specialist, Email & Onsite (North American Markets)New

We’re rethinking homes for how people really live, and we’re looking for a Senior Specialist, Email & Onsite to join our North American Marketing team to help shape the future of living - one thoughtful detail at a time.

Your responsibilities are listed below:  

CRM & Email Marketing

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  Lead and own email marketing calendar planning and content strategy 
  


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  Craft, set up, manage and optimize newsletters, automated flows and CRM campaigns 
  


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  Audience segmentation and lifecycle marketing (e.g. re-engagement, win-back, cart abandonment flows) 
  


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  Enhance customer trust through reviews and user-generated content 
  


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  Support North America-based marketing campaigns and onsite initiatives 
  

Onsite

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  Own onsite merchandising and personalisation strategy, including setups and optimisations 
  


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  Conduct A/B tests to provide best onsite experience and customer journeys for our customers 
  


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  Leverage on touchpoints and messaging to drive online conversion rates 
  

Achieve Measurable Business Impact

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  Deep dive into CRM & Onsite engagement and conversion metrics to identify opportunities and next steps for optimisations to drive growth 
  


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  Align business objectives to scopes and identify levers to drive revenue growth 
  


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  Identify segments within the subscriber base for opportunities in personalization and to have a customer-centric approach 
  


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  Identify opportunities and gaps onsite to improve customer journeys to drive conversion rates online 
  

What you need to succeed:

• Minimum 3-5 years of experience in email marketing and onsite. Experience in US market is a plus 


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  Strong analytical mindset with the ability to translate data into actionable insights 
  


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  Familiarity with tools eg. Klaviyo, Dynamic Yield 
  


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  Experience in A/B testing 
  


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  Skilled in managing tight deadlines, adapting to shifting priorities, and balancing immediate goals with long-term strategies 
  


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  Exceptional written and verbal communication skills 
  


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  Ability to cross-collaborate effectively and efficiently, while keeping an open-mind 
  


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  Self-starter, initiative-driven and is a forward thinker 
  

Built for Real Life, Designed for What’s Next

At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.