Senior / Specialist, Content & Social Media Marketing

Responsibilities

Content Planning & Strategy Support

• Support content planning by contributing ideas, developing content calendars, and aligning content to campaign and business priorities, with a focus on improving performance and shortening the path from engagement to conversion.

Content Creation (Visual, Video & Copy)

• Develop and produce engaging content across formats, including social media posts, videos, campaign visuals, and written copy, ensuring all outputs are on-brand.

Social Media Management

• Manage day-to-day social media activities, including posting, community engagement, and maintaining platform best practices.

Brand Activation

• Develop brand activation concepts and campaign briefs, then coordinate on-ground experiences, content capture, vendors and rollout timelines.

Performance Tracking & Data Analysis

• Monitor and analyze content and social media performance, going beyond engagement metrics to focus on business outcomes such as conversion, leads, and campaign impact. Provide insights and recommendations to improve results.

Design & Creative Execution

• Create visual assets using design tools, ensuring quality, consistency, and suitability for different platforms.

Requirements

• Bachelor’s degree in Marketing, Communications, Design, or related field

• 4–7 years of experience in content creation, social media, or digital marketing

• Strong understanding of content strategy and planning, with the ability to develop content ideas and support campaign execution

• Strong writing and editing skills, with the ability to create clear and engaging content

• Ability to create visual and basic video content (e.g., social media graphics, short-form videos)

• Strong understanding of social media platforms and their best practices

• Ability to analyse performance data and apply insights to improve content effectiveness and business outcomes

• Proficiency in design and editing tools, including Adobe Creative Suite, Canva, or similar software, to create high-quality visual content

• Good stakeholder coordination and communication skills, with the ability to work across teams

• Creative and data-driven mindset

• Proactive and able to take ownership of tasks

• Collaborative and a strong team player

• Adaptable and comfortable in a fast-paced environment

• Willing to learn and improve continuously