Description
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
About the Team:
The Regional Marketing team drives strategic initiatives that shape Shopee’s presence across Southeast Asia and Taiwan. We develop cross-functional marketing strategies and execute high-impact projects that strengthen Shopee’s position as the leading e-commerce platform in the region.
Job Description:
- Lead and execute high-impact regional marketing initiatives across multiple markets, channels, and workstreams
- Set clear objectives and milestones, monitor execution, and deliver results on time.
- Collaborate with regional and local stakeholders to tackle priority challenges using pragmatic, data-led problem-solving
- Run both quantitative and qualitative analyses to surface actionable insights that improve day-to-day marketing operations.
- Build scalable, effective reporting routines aligned to business priorities and available data sources.
- Evaluate marketing spend and cost structures; recommend budget allocations that maximize ROI and accelerate growth.
- Bring rigorous analytical thinking and a hands-on, proactive approach to drive measurable outcomes.
Requirements:
- Bachelor’s degree or above
- Minimum 2 years of working experience in a top-tier strategy consulting firm
- Excellent communication skills
- Strong project ownership mindset with the ability to manage complexity across teams and regions
- Data-driven, structured thinker who can translate analysis into strategy
- Comfortable operating in a dynamic with multiple priorities