Senior MarTech Executive (Digitisation & Automation)

Company description:

TÜV SÜD PSB previously known as PSB Corporation is a wholly owned subsidiary of TÜV SÜD AG. With a sterling record of over 50 years, TÜV SÜD PSB over the years has worked with companies across sectors to help them achieve business excellence. Today, we are at the forefront of partnering with companies to help them realize their Digital Transformation initiatives. To address the specific needs of safety, security, quality and sustainability, we work with stakeholders throughout the business life-cycle to provide an integrated approach.

TÜV SÜD PSB is accredited under the Singapore Accreditation Council Singapore Laboratory Accreditation (SAC-Singlas) Scheme to ISO/IEC Guide 25 (ISO/IEC 17025) and ISO Guide 65 (ISO/IEC 17065), and is also accredited by SAC for ISO/IEC 17021-1.

With a strength of over 500 employees in Singapore, we have extensive network of offices and labs across ASEAN - Thailand, Indonesia, Malaysia, Philippines and Vietnam to support your requirements across the region.

Position Summary

TÜV SÜD Global Sales and Marketing Technology team is looking for a proactive team player to join the Marketing Technology team. The candidate will play a critical role in improving the efficiency and effectiveness of marketing through Marketing Technologies (MarTech). This person will play a role in shaping the overall MarTech stack at the enterprise level, focusing on the implementation and integration of MarTech and approaches. This person will work cross-functionally with marketing teams, IT, sales and other departments to promote the pickup of MarTech within the organisation, achieve alignment on business processes as well as compliance with relevant requirements. The candidate is expected to drive results in a cross-functional environment.

Key Responsibilities

• Strategy: Support efforts to build the overall MarTech strategy; integrating and configuring platforms, processes, templates, and best practices for global implementation.
• Tool implementation: Drive efforts to integrate, roll out and govern global MarTech tools (e.g. marketing automation platform, digital asset management platform, email tool) within the MarTech stack, aimed at supporting demand / lead generation and customer engagement.
• Product evangelist: Serve as super-user and product evangelist for all MarTech, enabling product marketing, performance marketing and field marketing teams with program support, workflow set-up and trainings to drive adoption.
• Database optimisation and governance: Build effective database administration, segmentation and cleansing strategies to achieve data integrity and best practices in data privacy.
• Business process management: Enhance and optimise the various business processes between relevant parties such as Marketing and Sales to ensure scalability of the processes in the MarTech implemented.

Qualifications:

• Bachelor's degree in Marketing, Data Science, Business, or related fields.
• At least 5 years hands-on experience in implementing marketing technologies and/or campaigns, ideally in a B2B environment.
• Strong competency in project management approaches and principles with proven experience managing complex digital projects across multiple markets.
• Experience with using MAP / DAM / Webinar / CRM / CMS systems

Skills & Competencies:

• Ability to translate between business needs and technical specifications to communicate effectively with both technical and non-technical stakeholders.
• Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and collaboration skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently as well as part of a team.
• Passion for translating complex problems into actionable solutions.

Why Join TÜV SÜD?

• Opportunity to work in a global environment, impacting website operations across multiple countries.
• A chance to be part of a team that is shaping the future of digital marketing within a respected global brand.
• Growth potential in marketing technology and project management.