Senior Marketing Manager (AI Marketing / Social Media Marketing Focus)

Senior Marketing Manager (AI Marketing / Social Media Marketing Focus)

We are seeking an experienced and forward-thinking Senior Marketing Manager with strong expertise in AI-driven marketing and/or social media marketing agency environments. The ideal candidate is highly strategic, data-driven, and passionate about leveraging digital innovation to drive brand growth, patient engagement, and multi-channel marketing performance.

Key Responsibilities

* Develop and execute integrated marketing strategies across digital, social media, and offline channels

* Lead performance marketing initiatives, leveraging AI tools, automation, and analytics to optimise ROI

* Manage end-to-end social media strategy including content planning, campaign execution, and community engagement

* Oversee brand positioning, ensuring consistency across all marketing touchpoints

* Drive lead generation strategies and patient acquisition funnels across multiple business units

* Collaborate with internal stakeholders and external agencies to deliver high-impact campaigns

* Analyse campaign performance using data insights and continuously optimise marketing effectiveness

* Manage marketing budgets and ensure efficient allocation of resources

* Stay updated with emerging trends in AI marketing, digital media, and healthcare marketing innovations

Requirements

* Bachelor’s degree in Marketing, Business, Communications, or related field

* Minimum 5–8 years of marketing experience, preferably in social media marketing agencies or AI-driven marketing environments

* Strong understanding of digital marketing, performance marketing, and social media platforms

* Hands-on experience with marketing automation tools, analytics platforms, and AI-based marketing solutions

* Proven track record in developing successful marketing campaigns and driving measurable business growth

* Strong leadership skills with experience managing teams and external agencies

* Excellent communication, storytelling, and stakeholder management skills

* Ability to thrive in a fast-paced, multi-brand environment

* Preferred Attributes

* Experience in healthcare, consumer services, or multi-location businesses is an advantage

* Familiar with CRM systems, lead funnels, and customer journey optimisation

* Creative thinker with strong analytical and problem-solving abilities