Description
· Co-plan and manage end-to-end campaign timelines and stakeholders, ensuring all key deliverables are tracked and completed within agreed timelines
· Create and distribute internal campaign memos, and conduct face to face briefings with internal and external teams 1 week ahead of the campaign launch
· Weekly campaign performance tracking, reporting, post-campaign evaluation and invoicing
· Coordinate and manage internal teams and external agencies – including manpower planning, onsite execution and other operational requirements
· Work closely with retail and IT team on POS discount codes setup, promoter deployment and management ahead of the campaign launch
· Partner closely with the Design team to develop and deliver campaign visuals in line with campaign objectives and brand/IP guidelines
· Support the Marketing manager in any ad hoc campaign planning, execution and other marketing initiatives as required
· Promotion performance tracking, reporting
· Work closely with retail team on POS discount codes applications, promoters’ management, tracking of vouchers etc
· Partner closely with design team on promotion visuals
Meta – FB and IG
· Plan and execute social media calendar to grow follower’s base
· Work closely with internal stakeholders and external partners to ensure content is submitted and posted on time
· Track KPIs for post-campaign reporting, analysis
· Monitor digital accounts for any feedbacks
XHS, Weibo, WeChat
· Plan with agency on the marketing calendar
· Manage agency on enquiries, content creation and growing followers on Shilla platforms
· Monitor and evaluate agency’s monthly performance
· Any other duties as assigned
Requirement
Minimum 5 years of relevant experience in the retail, hospitality, or beauty industry preferred
Degree/Diploma in Marketing, Communications, or a related discipline
Experience in retail marketing operations is required
Experience in digital marketing is preferred
Strong command of written & spoken English & Chinese necessary for copywriting
Proficient in Microsoft Office suite (Excel, PowerPoint)
Creative, resourceful and independent
Comfortable working with data systems and digital tools