Senior Marketing Executive (Haircare - Davines & GHD)

Office directly connected to Paya Lebar MRT (Paya Lebar Square Office Tower)

• Drive brand growth and expansion by conceptualizing, developing, executing, and monitoring marketing campaigns, in close collaboration with Marketing, Education, and Business Development teams.

• Develop and implement integrated marketing strategies across retail, trade, digital, CRM, e-commerce, events and Public Relations.

• Formulate media and marketing strategies to drive brand awareness, engagement, and lead generation for B2B and B2C business.

• Develop and manage social media content calendar and strategies, including imagery and video creation, to drive storytelling, community engagement, and conversion.

• Manage Public Relations and media relations, including building strong relationships with press and key opinion leaders (KOLs) to secure publications and co-create engaging content that strengthens brand visibility and credibility.

• Identify industry trends and best practices to plan, execute, and monitor campaigns, events, and marketing activations for the brand.

• Analyse and review the performance of marketing initiatives, providing regular reports and actionable insights for campaign improvements.

• Conceptualise and create communication materials, ensuring consistency with brand guidelines and positioning.

• Collaborate closely with sales teams, internal business units, and external partners to implement effective visibility and promotional strategies.

• Act as a key liaison for B2B customers, supporting their marketing and visual merchandising needs to strengthen partnerships.

• Propose pricing strategies and sales mechanics to encourage both sell-in (distributor/retailer buy-in) and sell-out (consumer purchase).

Requirements

• Candidate must possess at least a Diploma in Business Studies/Marketing or equivalent.

• Minimum 3 years of relevant working experience in marketing, preferably within the beauty, skincare, or haircare industry.

• Effectively bilingual, with strong interpersonal and communication skills, and a pleasant personality.

• Results-oriented, driven, and able to achieve targets and goals.

• Passionate about marketing, communications, technology, and sustainability.

• Strong analytical mindset; able to evaluate data and provide actionable insights to improve performance.

• Able to work independently under tight deadlines in a fast-paced environment.

• Creative, detail-oriented, proactive, and able to work effectively with people across all levels.

• Proficient in Canva, Capcut, Microsoft Word, PowerPoint, and Excel; knowledge of design software such as Photoshop, Illustrator, and/or InDesign will be an added advantage.

• Must be willing to work overtime / on weekends when required (e.g., events, live-selling, activations, or campaigns).