Senior Marketing Executive, E-Commerce

Job Summary

Own the digital presence of a heritage jewellery brand and the creator partnerships that power our storytelling. As our Senior Marketing Executive, you will run end-to-end marketing across our e-commerce channels and lead our KOL & Ambassador programme from outreach through to content going live. Working within an established campaign framework and CRM ecosystem, you will collaborate closely with our in-house design and video team to bring campaigns to life. This is a role for a self-directed marketer who is equally at home managing a brand calendar and building genuine relationships with creators.

Responsibilities

• Brand Marketing: Own day-to-day digital marketing for across our website, eDM, and marketplace storefronts. Adapt seasonal retail campaigns for digital channels, plan the monthly ads content, and ensure the brand's presence stays polished and current across all e-commerce touchpoints.

• KOL & Ambassador Programme: Lead our creator partnerships end to end, identify and reach out to KOLs and ambassadors aligned with our brands, manage onboarding and briefs, coordinate content production timelines with our in-house creative team, and nurture ongoing relationships that grow the programme over time.

• Campaign Execution: Serve as person-in-charge on rotating campaign cycles alongside team members - coordinating briefs, timelines, assets, and launch checklists across marketing, design, and operations to bring monthly campaigns live on schedule.

• CRM & Lifecycle Marketing: Execute email, WhatsApp, and web engagement campaigns through our CRM platform within established templates and frameworks, ensuring segments, scheduling, and creative are set up accurately for every send.

• Performance Tracking & Reporting: Track and report on brand campaign and KOL content performance — reach, engagement, traffic, and conversions — and translate findings into practical recommendations for the next cycle.

What we are looking for

• 2 - 4 years of experience in digital marketing, preferably in e-commerce, retail, or lifestyle brands

• Experience and familiarity with AI. Show us that you know how to use LLMs effectively to be productive

• Strong interpersonal and written communication skills. Comfortable initiating outreach and building lasting relationships with creators and partners

• Organized and self-directed - able to run an always-on brand calendar independently and see campaigns through from brief to launch

• Experience briefing and collaborating with designers and video editors on campaign and social content

• Familiarity with CRM or marketing automation platforms (e.g. Insider, Braze, CleverTap, Klaviyo) is a strong plus

• Experience in running influencer, KOL, or ambassador programmes is a strong plus

• An eye for brand aesthetics and an interest in jewellery, fashion, or lifestyle content