Senior Marketing Executive, Chinese Content Marketing

Purpose of the role

To plan and execute integrated consumer marketing and social media initiatives for Mediacorp Consumer Brands, driving audience growth, brand engagement, and content consumption through impactful campaigns, compelling content, and data-driven digital marketing strategies.

Scope of the role

Oversees the end-to-end marketing and social media ecosystem for Mediacorp Consumer Brands, from campaign planning and content strategy to platform management, digital marketing, creator collaborations, community engagement, and performance optimisation.

Responsibilities:

Marketing Campaign Management

• Support the planning, execution, and optimisation of integrated marketing campaigns, promotions, partnerships, and brand initiatives

• Develop marketing communications plans and produce campaign assets across digital and offline channels

• Coordinate campaign timelines, approvals, production schedules, and stakeholder deliverables to ensure timely execution

• Monitor campaign performance, prepare post-campaign reports, and recommend optimisation opportunities

Social Media Strategy & Management

• Support the development and execution of social media strategies aligned with campaign and business objectives

• Manage end-to-end social media operations, including content planning, publishing, community management, and platform optimisation

• Develop and maintain content calendars, ensuring a consistent pipeline of engaging content

• Plan, execute, and optimise paid social campaigns to maximise reach, engagement, and content consumption

• Monitor platform trends, audience insights, and emerging social media best practices to drive continuous improvement

Content Development

• Create, adapt, and publish engaging content across social media, direct marketing, microsites, and other digital platforms

• Produce short-form videos, reels, stories, photography, and other creative assets to support marketing campaigns

• Ensure all content meets Mediacorp's brand guidelines and quality expectations

• Maintain and update digital content across owned platforms to ensure relevance and accuracy

Community & Audience Engagement

• Manage social media communities by responding to audience enquiries and fostering meaningful engagement

• Develop engagement initiatives that strengthen audience relationships and increase brand affinity

• Ensure customer interactions reflect Mediacorp's brand values and service standards

Influencer & Partnership Management

• Identify, evaluate, and engage suitable KOLs, influencers, and content creators to support marketing objectives

• Assess influencer suitability based on audience relevance, engagement, content quality, and brand fit

• Coordinate collaborations, negotiate partnership deliverables, and monitor campaign performance to ensure successful execution

Performance Analytics & Reporting

• Track marketing and social media performance using relevant analytics tools

• Prepare regular campaign and performance reports with actionable insights and recommendations

• Use data to optimise content, campaigns, and audience engagement strategies

Functional Competencies

• Effectively bilingual in Chinese and English to be able to plan and execute campaigns related to Chinese content

• Strong interest in, the Chinese/Asian entertainment, news and current affairs industry and its audience landscape

• Good understanding of major social media platforms, including Facebook, Instagram, TikTok, and Xiaohongshu

• Marketing communications and integrated campaign execution

• Social media strategy, content planning, and community management

• Content creation for digital platforms, including short-form videos and visual storytelling

• Digital marketing, paid social media campaigns, and performance optimisation

• Campaign reporting, analytics, and data-driven marketing

• Influencer/KOL identification, engagement, and partnership management

• Proficiency in creative content production and editing tools (Adobe Premiere Pro, Photoshop, Canva, CapCut)

• Working knowledge of GenAI tools to support content creation, productivity, and campaign execution

Qualifications

• Diploma or Degree in Marketing, Communications, Digital Marketing, or a related discipline

• Preferably 1 to 2 years of relevant experience in marketing communications, consumer marketing, or digital marketing

• Fresh graduates are welcome to apply

• Strong communication and interpersonal skills

• Good planning, coordination, and project management capabilities

• Ability to manage multiple priorities and deliver results in a fast-paced environment

• Self-driven, resourceful, and able to work independently while collaborating effectively across teams

• Adaptable and embraces new technologies, including AI-powered productivity tools, to improve work efficiency

• Demonstrates commitment to Mediacorp's sustainability initiatives and inclusive workplace culture