Description
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
About the Team:
Manage in-app visibility to maximize commercial impact including homepage banners, push notification, and responsible the management from end-to-end from creating the criteria, allocate the slots and sequence based on priority and impact, and performance reporting
Job Description:
- Responsible for in-app assets (eg. homepage banners, push notifications) governing policy with an official framework to manage assets, including personalization that ensure content relevancy to users and a good balance of promotional, engagement and campaign awareness
- Handle all visibility request and asset allocation with the ability to suggest appropriate visibility for each campaign / initiative types
- Define and build target user segments for content personalization to maximize relevance and commercial result
- Represent TH as a local PIC to work with regional team for new feature improvement
Requirements:
- 2–5 years of experience in E-commerce, Content Operations, Digital Marketing, or App Operations.
- Analytical Mindset : Comfortable working with data to understand user behavior and campaign performance
- Data-driven : able to make informative business decision based on sufficient data back-up and able to translate qualitative measures into a quantifiable metrics
- Operational excellence : Strong project management skills with the ability to manage different projects / campaigns being requested from multiple stakeholders
- Able to work on simple automation process / tools to optimize team workload and reduce errors
- Has experience in working on process improvement using optimization or automation tools