Senior Manager, Merchandising, Southeast Asia and Australia
Crocs
Description
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
Seeking a highly commercial and people-focused Senior Manager, Merchandising- Southeast Asia who thrives in a fast-paced, dynamic environment and enjoys leading and developing high-performing teams.
This role is responsible for leading the SEA Wholesale (Mono-Brand and Multi-Brand) merchandising strategy and in-season assortment execution, ensuring product offerings meet the needs of local customers and consumers while supporting Crocs' brand and commercial objectives. Through close partnership with cross-functional stakeholders, the incumbent will drive assortment decisions, translate market insights into action, and optimize business performance across channels.
As a key member of the SEA Merchandising leadership team, this individual will serve as the voice of the market, influencing regional and country stakeholders, championing consumer-led decision-making, and fostering strong collaboration across Merchandising, Planning, Marketing, Sales, and Retail teams. The ideal candidate combines strong commercial acumen, strategic thinking, and people leadership capabilities with the agility to navigate a fast-changing retail environment.
What You'll Do
- Lead and consolidate the seasonal country hindsight process, partnering with in-country DTC Merchandising teams to generate actionable insights and inform future assortment strategies.
- Collaborate with Planning counterparts to develop sub-channel Merchandise Financial Plans (MFPs) aligned with country strategic priorities, identifying product-level risks and opportunities.
- Develop seasonal assortment slot plans by country to achieve optimal SKU productivity and revenue targets, while identifying product gaps and new development opportunities for Regional teams.
- Execute channel segmentation strategies by customer and consumer profile, ensuring assortments are tailored by door type and channel needs.
- Recommend monthly newness flow strategies aligned with commercial calendars, consumer demand patterns, and prior-year sales peaks.
- Build country-level store space plans by customer segment, leveraging floor space productivity and revenue analytics to define seasonal SKU requirements.
- Align seasonal product calendars and go-to-market (GTM) plans with the Head of Country Merchandising, ensuring consistency with assortment strategies and Regional Marketing initiatives.
- Partner with cross-channel Merchandising teams on pre-season MSRP recommendations and contribute to Regional pricing strategies, incorporating competitive pricing insights and consumer needs.
- Participate in weekly and monthly business reviews to monitor demand trends, identify emerging opportunities, and adapt future assortments accordingly.
- Conduct regular market and competitor visits to assess consumer trends, product performance, and market opportunities, providing timely recommendations to Regional teams.
- Drive channel-exclusive product strategies, Special Make-Up (SMU) programs, and License/Collaboration assortments, ensuring alignment and synergy across Wholesale and DTC channels.
- Gather and leverage sell-in insights from Wholesale and DTC Merchandising teams to strengthen assortment segmentation and product allocation decisions.
- Analyze weekly and monthly sell-through performance, identifying trends and recommending actions to optimize product productivity.
- Optimize store space-to-sales productivity to maximize revenue and profitability per square foot.
- Evaluate and refine size curves and assortment depth by product category to improve inventory productivity and consumer satisfaction.
- Review and align country promotional pricing frameworks, incorporating recommendations into quarterly GTM presentations to drive cross-functional alignment.
- Represent the country perspective in Regional Product milestone meetings and contribute insights that enhance regional assortment and GTM strategies.
What You'll Bring to the Table
- Bachelor's degree in Business, or a related discipline.
- Proven people leadership experience with a track record of developing high-performing teams, influencing stakeholders, and leading through change.
- Strong strategic thinking and commercial acumen, with the ability to challenge the status quo and drive business results.
- Deep understanding of the Southeast Asia retail, fashion, footwear, or lifestyle market and consumer trends.
- Highly analytical and data-driven, with the ability to translate insights into actionable merchandising decisions.
- Strong communication, presentation, and stakeholder management skills.
- Solid product merchandising expertise with a keen eye for consumer needs, market trends, and assortment opportunities.
- Strong problem-solving skills and ability to navigate ambiguity in a fast-paced environment.
- Minimum 5 years of merchandising experience, preferably within fashion, footwear, lifestyle, or consumer goods.
- Willingness to travel up to 20% within the region.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
Job Category: Corporate