Senior Executive – Marketing & Operations (Maternity Cover)

Role Overview

We are looking for a Senior Executive – Marketing & E-commerce Operations (Maternity Cover) to support the day-to-day execution of both retail and online business operations, ensuring smooth coordination across marketing, e-commerce, CRM, and campaign execution.

This role is ideal for someone who is highly organized, hands-on, analytical, and comfortable working in a lean, fast-paced environment. The candidate should be able to balance execution, coordination, and reporting while supporting business growth across both digital and offline channels.

Key Responsibilities

1. E-commerce & Business Operations

• Support day-to-day operations across online and retail business functions

• Coordinate with internal stakeholders to ensure smooth execution of business priorities

• Monitor campaign readiness, timelines, and operational deliverables across channels

• Support execution of initiatives that drive commercial performance and business efficiency

2.Performance Marketing & Digital Support

• Assist in running and optimizing performance marketing campaigns across key paid media channels (Meta, Google, TikTok or relevant digital platforms)

• Track campaign performance, budgets, traffic, and ROAS with support from internal teams/agencies

• Work closely with relevant teams to ensure timely launch and optimization of paid campaigns

• Support A/B testing, audience tracking, and campaign performance analysis

3. CRM & Customer Marketing

• Support CRM execution across channels including EDM, WhatsApp, SMS, or relevant customer touchpoints

• Coordinate campaign deployment, customer segmentation, and database-related tasks

• Work with internal teams to ensure CRM calendars and customer communication plans are aligned

• Monitor CRM performance including open rates, click-through rates, retention, and customer engagement metrics

4.Retail Marketing & Campaign Operations

• Support execution of retail marketing initiatives, store-related campaigns, and brand activations

• Coordinate with internal and external stakeholders for marketing campaign rollouts

• Ensure marketing assets, timelines, and execution requirements are aligned across teams

• Assist in seasonal campaigns, launches, promotions, and operational marketing needs

5. Reporting & Analytics

• Prepare weekly / monthly reports covering marketing, CRM, e-commerce, and campaign performance

• Track business performance, campaign results, and key operational metrics

• Support reporting related to traffic, engagement, conversion, customer behavior, and sales-related KPIs

• Consolidate insights and identify areas for optimization

6. Cross-functional Coordination

• Work closely with Creative, Retail, E-commerce, CRM, Digital, and relevant teams to ensure smooth execution

• Support ad-hoc projects, operational priorities, and business needs across marketing and commerce functions

Requirements

• 3-4+ years of experience in Marketing Operations, E-commerce, CRM, Digital Marketing, or Business Operations

• Experience in fashion, retail, lifestyle, e-commerce, or consumer-led brands preferred

• Strong understanding of performance marketing, CRM, campaign execution, and reporting

• Familiarity with Meta Ads, Google Ads, TikTok Ads, CRM tools (Klaviyo /Mailchimp / similar), and analytics platforms

• Comfortable managing multiple moving pieces across both retail and online business operations

• Strong coordination and stakeholder management skills

• Analytical mindset with ability to interpret performance data and reports

• Detail-oriented, organized, and execution-focused

• Comfortable working in a lean, dynamic, and fast-paced environment

• Strong communication and problem-solving skills

• Proficiency in Excel / Google Sheets / reporting tools preferred