Senior Executive / Executive, Marketing - Retail Malls

Responsibilities:

• Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs) 


• Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring 


• Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities 


• Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and CapitaLand various initiatives to drive sales 


• Manage social media platforms and integrate online activities with offline marketing promotions 


• Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls 


• Housekeep and update content of various digital and social media platforms 


• Proactively market in-mall advertising spaces to generate additional revenue for the mall 


• Manage and supervise Digital Services Advocates 

 Requirements:

• Degree in Mass Communications, Marketing, or a related field 


• Preferably with 2-3 years working experience in a similar capacity 


• Creative, resourceful, and good interpersonal skills 


• Excellent written and verbal communications skills 


• Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools 


• Fast and independent with strong organizational skills 


• Self-motivated and able to work under pressure 


• Data-driven, results-oriented and able to meet tight deadlines 


• Prior knowledge in AEM and SAP will be a plus 


• Prepared to work in a fast pace and dynamic retail environment