Senior Executive, Digital Marketing (Perm/ Central Singapore)
PERSOL
Description
Job Overview:
We are seeking a driven and detail-oriented Senior Executive, Digital Marketing to manage the planning, creation, and optimisation of website pages that support business growth and digital initiatives. This role requires a balance of strategic thinking and hands-on execution, leveraging data insights to identify opportunities, launch new pages, and continuously improve website performance and user experience.
Key Responsibilities:
Plan and execute web initiatives, including identifying opportunities for new web page creation to support marketing and business goals.
Develop, publish, and optimise web pages to support digital campaigns, products, and business objectives.
Continuously review and improve existing web pages to enhance performance, engagement, and conversion rates.
Analyse website performance using analytics tools such as GA4 and translate insights into actionable improvements.
Provide recommendations on website structure, content prioritisation, and user journey optimisation.
Collaborate with internal stakeholders to ensure web content aligns with marketing strategies and brand guidelines.
Maintain accuracy, consistency, and governance of website content.
Monitor performance trends, prepare reports, and recommend optimisation strategies to improve results.
Requirements:
Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
Minimum 3 years of experience in digital marketing, website management, or web optimisation.
Strong hands-on experience with web analytics and performance measurement tools (e.g., GA4).
Proven ability to manage web-related projects independently from planning to execution.
Excellent written communication and content structuring skills with a user-centric mindset.
Detail-oriented with strong analytical skills and the ability to work in a fast-paced environment.
Preferred Skills:
Experience working with CMS platforms and website content management.
Understanding of SEO best practices and website performance optimisation.
Ability to collaborate effectively with cross-functional teams.
Employment Type: Full-time
Interested candidate who wish to apply for the advertised position, please click “Apply”. We regret that only shortlisted candidates will be notified
EA License No.: 01C4394 (PERSOL Singapore Pte Ltd)
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