Senior Executive - Digital Marketing and Design

Senior Executive — Digital Marketing & Design

Central Region, Singapore

Full time · $3,800 – $4,800 per month

A leading Singapore portrait photography studio is hiring a genuine digital marketing all-rounder.

We're an award-winning studio creating professional, deeply personal portraits for families, individuals and companies. We're looking for someone who can own our digital presence end to end — paid media, search, content and the website — not just post pretty pictures. If you can point to campaigns you've run, numbers you've moved and pages you've built, we want to talk.

- Attractive monthly salary + bonus + real career growth

- Only shortlisted candidates will be contacted

- Singapore-based candidates only

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What you'll own

This role is hands-on and full-stack across digital marketing. You should be strong across all of the below.

Paid media — Meta & Google

- Plan, build, run and optimise paid campaigns on Meta (Facebook & Instagram) - audiences, retargeting, creative testing, budget and ROAS management

- Plan, build and optimise Google Ads - Search, Performance Max and display; keyword strategy, bidding, conversion tracking and cost-per-lead management

- Own the numbers: report spend, ROAS, CPL and conversions, and act on them

Search — SEO & GEO

- On-page and technical SEO: page structure, metadata, schema, internal linking, Core Web Vitals awareness

- GEO (Generative Engine Optimisation) - structuring our content to rank in AI-driven and LLM search results, not just classic Google

- Keyword and topic research that feeds the content plan

Website — WordPress

- Hands-on WordPress: build and edit pages, manage plugins, keep the site fast, current and on-brand

- Comfort with basic HTML/CSS to fix layout and formatting directly (no waiting on a developer for small changes)

- Curate imagery and video across the site

Content & blog

- Write and publish SEO-optimised blog posts in our brand voice

- Support the monthly newsletter and campaign copy

- Create marketing video and stills for Instagram, Facebook, TikTok, LinkedIn, Pinterest and beyond

Analytics & reporting

- GA4 and Google Tag Manager - set up tracking, read the data, and turn it into recommendations

- Routine, honest reporting to management: what worked, what didn't, what's next

Design & social

- Produce visuals for print and digital ads and internal collateral

- Plan and present the social calendar; collaborate with influencers on campaigns

What we're looking for (and how you'll prove it)

- 3–5+ years in digital marketing across paid, search and content — agency or in-house

- A portfolio and results you can show us: live campaigns, before/after metrics, blogs that rank

- Demonstrable, current knowledge of Meta Ads Manager, Google Ads, GA4, GTM, WordPress and SEO/GEO

- Strong writing in English and a good eye for design

- Adobe Photoshop, InDesign, Illustrator, Lightroom; video editing (e.g. Premiere); content tools such as Canva

- Independent, driven, organised, and comfortable owning outcomes under pressure

Screening — please answer these when you apply

1. Describe one paid campaign (Meta or Google) you ran end to end. Include the spend, the objective, and the result (ROAS, CPL, conversions - real numbers).

2. In your own words, what is GEO and how would you approach it for a business like ours?

3. Tell us about a WordPress change you made yourself - what it was and how you did it.

4. Link us to a blog post you wrote that ranks or performs well.

5. What's your current status on Google Ads / Meta Blueprint certification (or equivalent)?

6. What's your expected monthly basic salary, and your right-to-work status in Singapore?