Senior E-Commerce Brand Executive
DM Dasher
Description
What's the team function?
E-commerce Strategy team is responsible for:
Owning end-to-end P&L across Brand eCommerce websites and marketplaces (Shopee, Lazada, TikTok)
Managing online sales performance, including campaigns, promotions, pricing strategy, and brand execution
Building sustainable growth through strong commercial planning, data analysis, and cross-functional coordination
DISCLAIMER: This team does not handle operational work such as customer chat replies or parcel packing.
Shopee, Lazada & TikTok:
To negotiate and dealing with online marketplace Key Account Manager (KAM)
Research and understand trends and consumers' need
Perform competitive benchmarking and analysis, and further come out with associated counter action plan
Plan and execute for inter-platform as such banner, shocking sales, bundle deal, keyword ads, listing ranking
Plan and execute monthly marketing campaign mechanism (lucky draw, complimentary free gift, voucher etc.)
Forecast and communicate with Procurement team to ensure consistent stock level and healthy inventory turnover rate
Reporting on a timely manner to the Management on store performance and post mortem of marketing campaign
Communicate with Brand Principal on marketing funding and new product development
Digital Marketing:
To analyse, plan, and assist in implementing Meta (Facebook) CPAS marketing initiatives
To review and evaluate the CPAS performance outcomes
What's your role?
In this role, you will be fully accountable for the P&L and commercial performance of assigned brand store(s) across Brand eComm Website, Shopee, Lazada, and TikTok.
To keep it simple: Fully responsible for P&L of the Brand store on Shopee, Lazada and TikTok Platform
Key Responsibilities
Research market trends and consumer needs, and translate insights into commercial strategies
Conduct competitive benchmarking and propose counter-action plans to protect and grow market share
Plan and execute inter-platform growth levers such as campaigns, bundles, vouchers, product ranking, keyword/search ads, and listing optimisation
Own monthly online campaign planning and mechanics (e.g. free gifts, lucky draws, vouchers, bundles)
Support the planning and coordination of offline campaigns, ensuring alignment across stakeholders for smooth execution
Drive forecasting and work closely with Procurement to ensure healthy stock levels and inventory turnover
Prepare timely performance reporting to Management, including campaign post-mortems and key improvement actions
Liaise with Brand Principals on marketing funding, campaign support, and new product initiatives
What's the skill required?
Good command (both spoken and written) in English and Mandarin (as required when communicating with Brand Principal which only able to speak Mandarin).
Equipped with basic understanding about micro-economics theory (demand, supply and price)
Strong DATA ANALYTICS skill
Proficiency in Microsoft Excel
Equipped with P&L mindset
CREATIVE
Who’s there to support you?
You’ll work closely with a strong internal support network:
In-house Graphic Designer team for store visuals and listing assets
Procurement & Warehousing teams for stock planning and fulfilment alignment
Customer Experience team for enquiries and after-sales support
Digital Marketing team for influencer coordination and CPAS/meta execution (where applicable)
You’ll also be involved in internal sharing sessions, market reviews, and brainstorming discussions, and are expected to contribute actively to commercial decision making.
Benefit Package
1. Must-have:
CPF Contribution
Annual Increment
Performance Bonus
Annual Leave
Medical Leave
Compassionate Leave
Parental Leave
Child Care Leave
2. General:
Medical Benefit
Optical Benefit
Dental Benefit
3. Special at DASHER:
Insurance
Laptop provided
Company Trip
Anniversary Gift – Thank you to be with us!
Birthday Gift – Must celebrate!
Snacks, and Refreshment provided
Staff Discount – The deal can go real crazy~
Nurturing Your Growth, Our Priority
Challenging Industry – never worry about lacking opportunity to learn and grow
In the challenging industry of e-commerce, we’re facing new problems every now and then. Challenges never stop but DASHER is committed to overcome all of them and believes that where there is difficulty there is opportunity. Face challenge, take it on, conquer it and GROW!
Elite Teammates – a dream team
DASHER always committed to maintain a positive organisational culture, and further improve it. You will be working with different people with different strengths and expertise, but y’all share a thing in common, which is y’all is ELITE. The team focusing a lot on efficiency which will definitely drives you to discover and unleash your own potential. Take this opportunity to gain experience and knowledges from your teammates!
Career Progression – clear path ahead
DASHER has a high expectation on you to learn and grow fast. You’re expected to play a leader role in no more than two years. Learn to inspire and influence others here. DASHER has a very clear structure of career advancement, and at a point of time, it’s your call whether to develop your skillset towards a management path or a professional/technical path.
You & DASHER
We would rather describe ourselves to be a football team instead of a “family”. It is never our intention to make everyone stay together forever until their retirement. Instead, we emphasize on the values created and journey we went through together in achieving our mutual goals.
DASHER nurtures you with supports, resources and opportunity. You achieve personal growth via precious experience and knowledge you gained while staying with us, and also in such process you drive the success to DASHER as well, enabling the organisation to grow to next level.
At one point of time where you are ready to take on your new adventure outside of DASHER, we will treat it as a club transfer of football player, there should be no hard feeling and we will sincerely wish you all the best. DASHER might be just one of the stops that you have in your career journey but we will make it your most remarkable and memorable one.