Senior Digital Marketing Specialist

Key Responsibilities

E-Commerce Management & Campaign Execution

• Manage daily operations and promotional campaigns across Shopify, Shopee, Lazada, iShopChangi, TANGS, Amazon, KrisShop, etc.

• Handle full campaign lifecycle including promo code or gift with purchase setup, listing updates, testing, QA checks, performance tracking, and post-campaign reporting.

• Coordinate with marketplace representatives, vendors, and retail partners on campaign planning, negotiations, submissions, and billing.

• Prepare monthly sales reports, track trends, and propose actionable optimizations or product bundles ideas.

• Plan and execute EDM campaigns on platforms to support promotions and campaigns, ensuring proper segmentation, testing, and brand alignment.

• Create and coordinate campaign visuals and assets for all e-commerce platforms, ensuring accuracy in links, copy, and brand guidelines, with timely launch and removal according to campaign schedules.

•  Collaborate closely with designers and vendors to ensure campaign materials, product visuals, navigation updates, and listings meet creative, technical and user experience standards across all platforms.

• Monitor and enhance customer engagement and review ratings across e-commerce platforms.

• Monitor and report counterfeit, unauthorized, or IP-infringing listings of the brand’s products across all e-commerce platforms.

Digital Marketing

• Assist with executional brand tasks such as product launch support, preparation of marketing materials, in-store promotion coordination, and copy checks.

• Execute planned digital marketing activities across SEO, SEM, social media, email marketing and paid ads to support brand and campaign objectives.

• Support the development of digital content (blogs, videos, articles, educational posts) by coordinating drafts, proofreading, and ensuring alignment with brand tone and accuracy.

• Ensure brand consistency across all digital touchpoints and platforms.

• Assist in managing social media calendars, preparing captions, scheduling posts, and coordinating timely assets uploads.

• Monitor competitor activities and digital trends to support content refinement and identify opportunities for improvement.

Coordination & Administrative Support

• Liaise with internal and external partners for campaign approvals, vendor coordination, and reporting deliverables.

• Maintain proper filing and organization of campaign materials, visuals, EDMs, and social media artworks for reference and reuse.

• Provide backup support to the sales admin team for customer service when team members are away.

• Assist with general administrative and marketing coordination tasks as required.

• Escalate complex marketplace issues to the KAM when unresolved by the fulfilment team, while proactively providing actionable solutions.

Requirements

• Diploma or Degree in E-Commerce, Marketing, Communications, or Business.

• 2-3 years’ experience in e-commerce or marketing operations.

• Hands-on experience managing Shopee, Lazada, and Shopify dashboards.

• Familiar with EDM tools and analytics reporting.

• Excellent communication, organization, and attention to detail.

• Comfortable with visual coordination, copywriting, and proofreading.

• Basic Canva or Photoshop skills preferred.

• Proactive, reliable, detail-oriented, and highly organised, with the ability to manage multiple tasks and prioritize effectively in a fast-paced, dynamic environment.

• Strong project management and timeline management abilities, able to handle multiple campaigns concurrently.

Preferred Attributes

• Passion for beauty, skincare, or premium consumer brands.

• Analytical thinker with strong initiative and ownership.

• Keen sense of aesthetics and brand consistency.

• Honest, transparent, and aligned with team or management decisions.

• Team player who is considerate, collaborative, and takes initiative to solve problems independently.

Remuneration

●        Salary range: SGD 5,000/-

●        13th Month Bonus