Senior Digital Marketing Executive

About Ma Kuang TCM Healthcare Group

Established in Singapore, Ma Kuang TCM Healthcare Group is a trusted and well-established provider of Traditional Chinese Medicine, with a strong regional presence across Singapore, Taiwan, Malaysia, and China. We are committed to holistic healthcare by combining time-honoured TCM practices with modern healthcare standards. Our services include acupuncture, tuina therapy, internal medicine, and women’s health, delivered by a dedicated team of professionals focused on patient well-being.

We are seeking a proactive, detail-oriented Senior Marketing Executive. The ideal candidate will have strong and solid understanding of marketing skills. At Ma Kuang, our core recruitment philosophy is to hire the right person, join us today!

1. Strategic Marketing & Campaign Management

• Develop and implement integrated marketing strategies across digital platforms such as Google, YouTube, TikTok, Facebook and Instagram.

• Plan and execute multi-channel campaigns, including landing pages, email marketing, content marketing, and remarketing initiatives.

• Manage paid advertising efforts, including SEM and influencer marketing, aligned with clinic services and seasonal health trends.

• Maintain brand consistency across all marketing materials and advertising channels.

• Collaborate with SEO teams to ensure alignment with search strategies and guide website development to optimize user experience and conversions.

2. Content Creation & Social Media Management

• Create, schedule, and manage engaging content for social media platforms (Google, YouTube, TikTok, Facebook & Instagram).

• Work closely with designers to produce high-quality marketing assets.

• Draft and publish social media posts, blog articles, and press releases aligned with marketing objectives.

• Produce and edit videos for campaigns, social media, and events.

3. Marketing Campaigns & Promotions

• Act as a liaison between internal departments and external vendors/partners to ensure smooth and timely campaign execution.

• Conceptualize and implement promotional activities and marketing activations to drive clinic awareness and sales.

4. Reporting & Performance Analysis

• Set up marketing analytics and tracking tools to evaluate campaign effectiveness.

• Analyze key performance metrics, report on campaign ROI, and recommend data-driven optimizations.

5. Additional Responsibilities

• Support marketing initiatives for new clinic openings in Singapore.

• Support public relations efforts, media features, and maintain media relations.

• Assist with ad hoc marketing duties and contribute to overall brand strategy.

This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).

e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.

By applying for this role, you consent to Ma Kuang’s PDPA and e2i’s PDPA(https://www.e2i.com.sg/pdpa/).

To receive career assistance from e2i, please visit e2i (https://www.e2i.com.sg/individuals/)