Senior Digital Marketing Executive (E-Commerce)

We are seeking a dynamic digital marketing executive to join our fast-paced environment, where you will play an integral role in shaping the future of jewellery online commerce! In this role, you will gain hands-on experience with tools like Meta Business Manager, GA4, and various programs on marketing automation. If you are excited to develop your digital marketing skills and see your ideas, be brought from conceptualization to fulfilment, we would love you to join us!

Fyi: This role does not relate to e-commerce order fulfilment or customer service.

Responsibilities

• Social Media Content Marketing: Assist in the execution of content strategies on our social media platforms to propel online sales. Create, source, and curate content such as videos and photoshoots across platforms.

• Campaigns & Editorial Shoots: Conceptualize, plan, and execute shoots in collaboration with videographers and photographers to bring creative campaign ideas to life.

• Paid Media Execution: Ensure content and visual assets are utilized to reach targeted audiences on social media, with the objective of conversions on our website.

• Data Analysis and Research: Leverage our Customer Data Platform (CDP) to gain customer insights and conduct in-depth analysis, enabling targeted campaigns that drive repeat purchases via eDMs and WhatsApp marketing.

• Website and Conversions Enhancements: Work with web agencies and conversion optimization agencies to drive enhancements and improvements on our website.

What we are looking for

·       Degree in Marketing/Advertising/Communication or a related discipline

·       Positive and vibrant personality, with a go-getter attitude towards e-commerce

·       Attuned to social media and web mobile trends. An admiration for seamless web experience designs, as well as lifestyle branding trends. We love individuals who also have high aesthetic standards.

·       Analytical and creative mind