Senior Campaign Marketing Manager - Awards

Our client is a dynamic and growing insights & awards business for the Financial Services/Wealth Management Industry with presence in Asia, the Middle East & UK.

We are hiring for a Senior Marketing Manager for their awards & insights business, based in Singapore.

In this role, you will be responsible for the following:

Key responsibilities

• Strategy and planning: Develop and implement end-to-end marketing campaign strategies that align with business goals and target audience insights.

• Campaign execution: Oversee and execute campaigns across multiple channels, including digital, social media, email, and traditional media.

• Budget management: Manage campaign budgets and allocate resources effectively to maximize return on investment (ROI).

• Team and vendor management: Collaborate with internal teams (like creative, sales, and product) and external agencies (media vendors, writers, designers) to ensure seamless execution.

• Performance analysis: Monitor campaign performance, track key performance indicators (KPIs), and analyse results to identify areas for improvement.

• · Optimization: Use performance data and insights to optimize ongoing campaigns and inform future strategies.

• Reporting: Report on campaign progress, results, and ROI to senior leadership and stakeholders.

• Brand consistency: Ensure all campaign materials adhere to brand guidelines and maintain a consistent tone of voice.

• Market research: Conduct and analyse market research to stay updated on industry trends, competitive landscapes, and customer needs. 

Key skills and qualifications:  

• Extensive experience in the Financial Media/Financial Services or Events Industry in a campaign or event marketing capacity

• Proven track record in campaign marketing and brand development  

• Direct experience in awards/event marketing  

• Deep expertise in digital marketing and PPC strategies  

• Experience managing global campaigns, preferably B2B with finance clients or media firms.  

• Strong analytical, communication, and project management skills to deliver successful, on-brand campaigns that align with business objectives.

• Proven history of successfully delivering marketing campaigns.

Interested candidates, please APPLY NOW.