Senior Campaign Executive

KEY RESPONSIBILITIES

Campaign Management & Execution

• Manage end-to-end execution of digital marketing campaigns from briefing to post-campaign reporting.


• Coordinate with internal teams and external partners to ensure campaigns are launched accurately and on schedule.


• Monitor campaign performance and provide optimisation recommendations to improve results.


• Prepare campaign reports, insights, and performance analysis for clients.

Client & Project Management

• Serve as the main point of contact for assigned clients and maintain strong client relationships.


• Understand clients’ marketing objectives and recommend suitable digital solutions.


• Lead campaign discussions, status updates, and performance reviews with clients.


• Ensure client expectations, timelines, and deliverables are effectively managed.

Strategy & Planning

• Assist in developing digital marketing strategies and media recommendations.


• Work with the sales and creative teams to prepare campaign proposals and presentations.


• Identify opportunities to upsell and cross-sell agency services.


• Stay updated on industry trends, emerging platforms, and digital marketing best practices.

Team Collaboration

• Collaborate closely with creative, content, ad operations, and media teams.


• Provide guidance and support to junior team members when required.


• Ensure smooth communication across all stakeholders throughout campaign execution.

Additional Duties

• Support business growth initiatives and agency projects.


• Perform any other duties assigned by management.

REQUIREMENTS

Education

• Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Advertising, Communications, Media Studies, Business, or related disciplines.

Experience

• Minimum 2 years of experience in a digital marketing agency, media agency, publisher, or related digital advertising environment.


• Experience managing multiple client accounts and digital campaigns simultaneously.


• Familiarity with social media, programmatic, display advertising, influencer marketing, and performance marketing is advantageous.

Skills & Competencies

• Strong project management and organizational skills.


• Excellent communication and presentation skills.


• Proficient in Microsoft PowerPoint, Excel, and Google Workspace.


• Ability to analyze campaign data and derive actionable insights.


• Detail-oriented with strong problem-solving abilities.


• Able to thrive in a fast-paced agency environment and meet tight deadlines.


• Positive attitude, proactive mindset, and strong sense of ownership.

WHAT WE LOOK FOR

• Passion for digital marketing and emerging technologies.


• Strong client servicing and relationship-building skills.


• Ability to think strategically while executing operationally.


• Team player with excellent stakeholder management skills.


• Self-driven individual who enjoys learning and taking on new challenges.