Sales Operations Executive

Ma Kuang TCM Healthcare Group

Established in Singapore, Ma Kuang TCM Healthcare Group is a trusted and well-established provider of Traditional Chinese Medicine, with a strong regional presence across Singapore, Taiwan, Malaysia, and China. We integrate time-honoured TCM practices with modern healthcare standards to support holistic patient care across our clinics and corporate operations.

We are seeking a Sales Operations Executive to strengthen our online presence and drive sales across key e-commerce platforms. This role is responsible for driving the growth of our healthcare products business through sales operations, product development, performance tracking, and e-commerce initiatives. The successful candidate will work closely with cross-functional teams to develop sales strategies, improve operational efficiency, and support business growth across both online and offline channels.

Key Responsibilities:

Sales Operations & Business Growth

• Develop and execute sales strategies to drive revenue growth for healthcare products, including health supplements, and Ma Kuang products.

• Monitor sales performance and recommend improvement plans to achieve business targets.

• Prepare regular sales reports, analyse trends, and provide actionable insights to management.

• Coordinate with internal and external stakeholders to ensure smooth implementation of sales initiatives.

Product Development & Category Management

• Support new product development, product sourcing, and new product launch planning.

• Conduct market and competitor research to identify new business opportunities and product trends.

• Manage product lifecycle and recommend improvements to strengthen product offerings.

Sales Performance Management

• Recommend the products to boost the team performance and work closely with the team to achieve sales targets.

• Recommend and support the implementation of sales incentive and improvement programs.

E-commerce Development

• Support the growth of the company’s e-commerce business across various online platforms.

• Plan and execute online sales campaigns through the company website, social media platforms, live streaming, digital advertising, and membership programs.

• Work closely with marketing and operations teams to improve online customer acquisition and conversion rates.

• Monitor e-commerce performance and recommend strategies to achieve monthly sales targets.

Business Development

• Support the development and promotion of Wong Yiu Nam products and herbal medicine business.

• Identify new market opportunities and collaborate with internal teams to expand product awareness and sales.

Requirements:

• Diploma in E-Commerce, Marketing, Business, or a related discipline.

• At least 2-3 years of hands-on experience in e-commerce operations, Sales, digital marketing, or online retail.

• Proficient in managing online marketplaces like Shopee and Lazada.

• Strong analytical skills with experience in digital tools such as Google Analytics, Google Ads, Facebook Ads, and SEO tools.

• Excellent communication and organizational skills with attention to detail.

• Experience in Sales Operations is preferred.

• Proficiency in English and Chinese for work-related communication.

“This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).

e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.

By applying for this role, you consent to Ma Kuang’s PDPA and e2i’s PDPA(https://www.e2i.com.sg/pdpa/).