Retail Marketing Specialist

About PlayMade
Playmade prides itself on innovative bubble tea creations that blend playfulness with premium quality. Since establishing in 2017, we've grown from a single outlet to multiple locations across Singapore and Malaysia, and are now expanding globally with our unique approach to the bubble tea experience.

We're building a high-performance marketing team that moves at the speed of trends while delivering exceptional brand experiences across our retail network.

The Role
As our Retail Marketing Specialist, you'll be the creative engine behind PlayMade's rapid-fire campaign cycles. You'll lead end-to-end campaign development from ideation to execution, ensuring every seasonal launch and partnership create buzz and drive sales across our retail outlets. This role demands a high-performance mindset with the independence to manage multiple campaigns simultaneously while maintaining our brand's innovative edge.

Your Mission

• Campaign Strategy & Ideation: Develop creative campaign concepts for 30-45 day seasonal product and partnership cycles, ensuring each launch captures market attention and drives foot traffic

• Retail Activation Leadership: Design and execute in-store promotional mechanics, merchandising strategies, and outlet-specific campaigns that maximize sales performance

• Cross-Functional Orchestration: Lead pre-launch coordination across R&D, operations, outlets, and external partners to ensure flawless campaign execution

• Campaign Brief Development: Create comprehensive campaign briefs for all outlets, ensuring consistent brand execution and measurable results

• Launch Excellence: Manage end-to-end launch processes including pricing strategies, inventory allocation, promotional material distribution, and performance tracking

• Agency Partnership: Brief external creative agencies, provide strategic direction, and ensure deliverables meet PlayMade's high standards

• Performance Optimization: Analyze campaign effectiveness, identify optimization opportunities, and implement data-driven improvements for future launches

• Innovation Pipeline: Stay ahead of F&B trends, identify trend-jacking opportunities, and develop reactive campaigns that keep PlayMade culturally relevant

• Stakeholder Management: Present campaign strategies to leadership, manage expectations, QC creative outputs and communicate results across departments

What We're Looking For
Experience & Qualifications:

• Bachelor's degree in Marketing, Business, or related field

• 3-5 years of marketing experience, preferably in retail, FMCG, e-commerce, F&B, or lifestyle

• Proven track record of managing multiple campaigns simultaneously with tight deadlines

• Experience with seasonal product launches and promotional campaign management

• Agency management experience with creative brief development and quality control

Core Competencies:

• High-Performance Mindset: Thrives under pressure, delivers exceptional results consistently

• Creative Strategic Thinking: Balances creativity with commercial objectives

• Independent Leadership: Self-directed with strong decision-making capabilities

• Resourceful Problem-Solving: Finds solutions quickly, adapts to changing priorities

• Cross-Functional Communication: Excellent stakeholder management and presentation skills

• Data-Driven Approach: Comfortable with performance analytics and optimization

Bonus Points:

• F&B or bubble tea industry experience

• Experience with mall marketing and retail partnerships

• Knowledge of Singapore's retail landscape and consumer trends

• Familiarity with influencer marketing and social commerce