Restaurant Marketing & Brand Planner

Key Responsibilities:

1. Brand Strategy and Marketing

• Develop and maintain the restaurant’s overall brand image.


• Formulate and execute external marketing and promotional strategies.


• Plan and implement various marketing initiatives, including seasonal promotions, themed events, brand partnerships, and co-branded projects.


• Create and manage promotional content for social media, menus, the official website, press releases, and other communication channels.

2. Online and Offline Marketing Management

• Oversee content planning and maintenance for the restaurant’s digital platforms.


• Collaborate with design, photography, and video teams to ensure all promotional materials align with brand positioning.


• Assist in organizing offline marketing events to enhance brand visibility and customer engagement.


• Analyze marketing effectiveness and provide regular reports on promotional outcomes and customer experience insights.

3. Cross-Department Collaboration

• Work closely with the operations team to ensure marketing initiatives are consistent with restaurant operations.


• Support the finance department with budget tracking, cost management, and data organization for marketing activities.


• Perform additional planning and administrative tasks as assigned by management.

Qualifications:

• Prior experience in hotel or high-end restaurant marketing, brand management, or planning is preferred.


• Excellent copywriting skills and strong market awareness.


• Effective communication and coordination skills, with the ability to work across departments.


• Basic financial knowledge; detail-oriented, responsible, and proactive.

餐厅企划 / 市场宣传专员

一、品牌企划与市场宣传

• 负责餐厅整体品牌形象规划，制定并执行对外市场宣传及推广策


• 策划及落实各类市场推广活动，包括节日促销、主题活动、品牌合作及联名项目


• 负责对外宣传文案撰写与内容管理，包括社交媒体、菜单、官网、新闻稿等

二、线上及线下推广管理

• 负责餐厅线上平台的内容策划与维护


• 与设计、摄影、视频团队沟通，确保宣传内容符合品牌定位


• 协助策划线下推广活动，提升餐厅曝光率与客流量


• 分析推广效果，定期提交宣传及市场反馈报告及顾客体验

三、跨部门协作

• 与餐厅营运团队紧密配合，确保宣传内容与实际营运一致


• 协助财务部进行活动预算跟进、基础成本及数据整理


• 处理上级交办的相关企划与行政支持工作

任职要求

• 具备酒店或高端餐厅企划 / 市场 / 品牌相关工作经验者优先


• 具备良好的文案撰写能力及市场敏感度


• 良好的沟通协调能力，能跨部门合作


• 基础财务概念，细心、有责任感