Regional Online Marketing Campaign Operation (Monee)

The Operation teams at Shopee covers the operational end-to-end process, from when the buyer searches for a product listed on the Shopee platform, to the moment the buyer receives the products. The team analyses and monitors operational KPIs across the region and conducts root cause analysis when operation performance fluctuates. The Operations team comprises Customer Service, Payment, Listings, Warehouse, Logistics, Seller Operations and Fraud.

Job Description:

Campaign Setup

• Coordinate with Regional OM account managers to gather specific campaign requirements such as campaign objective, target audience, budget and creative assets. Translate brief inputs into executable campaigns.


• Set up and launch campaigns across various ad platforms including Meta, Google and Tik Tok.  


• Refresh creative assets (banners, videos, ad text) across ad platforms


• Ensure accurate implementation of campaign namings and tracking parameters to enable campaign measurement and attribution.


• Manage multiple campaign launches and creative refreshes across Monee business units simultaneously without missing deadlines.

Troubleshooting

• Regularly monitor ad delivery & troubleshoot any issues related to ad delivery and tracking.

Operational Efficiency

• Continually improve the efficiency of routine workflows through exploration of AI tools and agents/ collaboration with account managers and Ad tech team

Communication & Stakeholder management

• Communicate effectively with internal stakeholders across markets, keeping them informed of the progress of campaign launch/ refresh.

Requirements:

• Bachelor's degree in marketing, business administration, or any quantitative field


• English Proficiency: Strong communication skills to work effectively across regional and local teams.


• Attention to Detail: Exceptional focus on quality and a proven ability to meet deadlines consistently.


• Technical Savvy: A fast learner who masters new tools quickly and contributes efficiently.


• AI & Automation: Eager to explore and apply AI tools/agents to improve work efficiency..


• Data Analytics: Comfortable with utilizing Microsoft Excel and other data analytics tools


• Critical Thinking: Strong logical reasoning skills and a structured approach to problem-solving.


• Agility: Ability to prioritize and manage multiple tasks simultaneously in a fast-paced environment.