Regional Marketing Specialist (B2B/Industrial/Manufacturing)

Job Summary:

A results-driven Marketing Executive responsible for planning and executing integrated marketing initiatives across digital and offline channels to drive brand awareness and lead generation. This role supports regional growth through data-driven campaigns, content development, and close collaboration with sales and cross-functional teams.

Key Responsibilities:

• Plan and execute multi-channel marketing campaigns (digital and offline) to generate leads and increase brand visibility.

• Manage CRM-based e-marketing campaigns and outbound initiatives including email, cold outreach, and lead generation.

• Oversee paid media (e.g., search campaigns) and SEO/SEM efforts to drive inbound traffic.

• Execute social media strategies and maintain website content aligned with marketing objectives.

• Develop localized marketing content and collateral for regional markets.

• Track, analyze, and report campaign performance using analytics tools and dashboards.

• Organize and support events such as tradeshows, webinars, and seminars.

• Provide basic creative support including presentations, visuals, and simple multimedia edits.

• Collaborate with sales teams on prospecting activities and respond to inbound inquiries.

• Support regional marketing activities and handle ad-hoc tasks as required.

Requirements:

• Degree in Marketing, Business, or related field.

• Proven experience in executing multi-channel marketing campaigns, preferably in a B2B environment.

• Experience working in an industrial sales environment is also considered.

• Strong analytical skills with the ability to interpret data and optimize campaign performance.

• Experience with CRM tools, digital marketing platforms, and analytics tools is advantageous.

• Good content creation, communication, and project management skills.

• Self-driven, detail-oriented, and able to manage multiple priorities independently.

• Familiarity with SEA/APAC markets or and willingness to travel regionally is a plus.

Interested applicants for the above advertised position(s), please kindly click the APPLY button below or send in your updated resume.

EA License No.: 13C6305

Registration No.: R1874608 (LEE JIA HOU)

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