Regional Marketing & Comms Mgr - Automotive

The SEA Marketing & Public Relations Manager will be responsible for driving marketing and communications performance across Southeast Asia and Taiwan, working closely with local dealer partners and regional stakeholders.

Client Details

Our client is a globally recognised luxury brand with a strong heritage, premium market positioning, and a highly engaged customer base. With continued growth across Asia Pacific, they are investing in strengthening regional marketing and communications capabilities to drive brand desirability and commercial performance across key markets.

Description

• Support execution of regional marketing strategies across Southeast Asia and Taiwan, working closely with dealer partners to drive brand presence and commercial performance.
• Coordinate dealer marketing activities, ensuring alignment with regional campaigns, brand guidelines, and sales objectives.
• Monitor and analyse marketing performance, providing insights to optimise campaign effectiveness and return on investment.
• Support CRM and digital marketing activities, ensuring strong lead management processes and high-quality customer data standards.
• Work cross-functionally with sales, after sales, agencies, and regional teams to ensure marketing activities support the overall customer journey.
• Support public relation, media, social and digital communications activities in line with brand tone of voice and regional strategy.
• Ensure dealer marketing, event and communications activities remain compliant with brand and corporate guidelines.
• Track marketing budgets, reporting, and performance metrics across assigned markets.

Profile

• Degree qualified in Marketing, Communications, Business, or a related field.
• Experience in regional marketing, communications, or integrated marketing roles, ideally across Southeast Asia markets.
• Exposure to luxury, premium consumer, automotive, or lifestyle brands is advantageous.
• Strong understanding of digital marketing, CRM, and customer journey management.
• Experience working with multiple stakeholders, including external partners, agencies, or regional teams.
• Strong commercial mindset with ability to connect marketing activity to business performance.
• Proactive, organised, and able to manage multiple projects and stakeholders simultaneously.

Job Offer

• Opportunity to join a globally recognised premium brand environment with strong market reputation.
• Regional exposure across Southeast Asia and Taiwan with visibility to senior regional stakeholders.
• Broad, end-to-end scope across marketing, CRM, digital, events and communications.
• Potential opportunity to grow with the function as regional marketing and communications capability expands.

Michael Page International Pte Ltd (Company No. 199804751N) is acting as an Employment Agency in relation to this vacancy. To apply online please click the 'Apply' button. For a confidential discussion about this role please contact Eunice Ho (Lic No: R24125003/ EA No.: 18S9099) on +65 64169811.