Product Marketing Specialist | Beauty Electronics MNC (East) | Hybrid– SY

Product Marketing Executive (MNC | Consumer Electronics)

We are looking for a passionate and results-oriented Product Marketing Executive to join a leading multinational company in the consumer electronics space. You will oversee the full product lifecycle and drive growth, visibility, and market share across the region.

Key Responsibilities

• Develop and execute regional product marketing strategies that align with global brand direction and local market needs.

• Manage the end-to-end product lifecycle, including market research, product planning, launch, and post-launch performance review.

• Partner with cross-functional teams (sales, product, marketing, and regional stakeholders) to define product positioning, messaging, and go-to-market plans.

• Track market trends, competitor activities, and consumer insights to refine product and campaign strategies.

• Plan and implement marketing campaigns (including digital, promotions, and events) to increase product awareness and drive sales.

• Manage product marketing budgets and monitor ROI to ensure effective use of resources.

• Prepare regular reports and presentations for senior management, highlighting product performance, insights, and strategic recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related discipline.

• Proven experience in product marketing within the consumer electronics sector, with strong exposure to full product lifecycle management.

• Strong analytical, communication, and project management skills.

• Proficient in digital marketing tools and techniques.

• Able to work collaboratively across functions and manage multiple projects in a fast-paced environment.

If you are a strategic, sales-driven marketer with solid experience in consumer electronics, we would love to hear from you.

Please send your resume to sharonyip@rapidrecruitmentasia.com.

Kindly note that only shortlisted candidates will be notified.

Rapid Recruitment Asia Pte Ltd (EA License No. 16C8261)
Sharon Yip Shi Yun (EA Reg. No. R23112131)