Product Development Analyst (Web and Mobile)

You will support the product strategy and execution for Singapore Airlines' ecommerce platforms, driving AI-enhanced experiences and customer journeys. This role involves collaborating cross-functionally with technology, marketing, analytics, and vendors using Agile methodologies.

Key Responsibilities include:

• Support ecommerce product roadmap development and feature prioritization based on business impact and customer insights


• Collaborate with cross-functional teams (engineering, design, analytics, vendors) to deliver product solutions


• Contribute to AI-enhanced features (personalization, agentic commerce, intelligent search)


• Work with UI/UX on user research, competitive analysis, and usability testing


• Write and groom user stories, managing UAT and production releases


• Monitor KPIs and leverage analytics/experimentation platforms for data-driven decisions


• Design use cases for new features/initiatives supporting revenue growth and user engagement


• Ensure compliance with data protection laws (PDPA, GDPR), payment security standards (PCI-DSS), and website accessibility standards (WCAG 2.1 AA)


• Monitor web/app performance and customer feedback; coordinate issue resolution


• Support stakeholder engagement, vendor coordination, and secure integrations with booking/loyalty/payment systems

Requirements

Essential:

• A degree in any discipline


• Exposure to or interest in AI or machine learning, Large Language Models (LLM)-powered products, or NLP (academic/internship/professional experience welcomed)


• Understanding of ecommerce trends and digital product development


• Familiarity with Agile/Scrum; PSPO certification a plus


• Strong communication, interpersonal, planning, and organizational skills


• Self-driven, meticulous, and eager to learn

Preferred:

• At least 2 years experience in ecommerce, digital product management, or AI/ML product roles


• Experience or interest in genAI, chatbots, or AI-powered customer experiences


• Familiarity with API basics and web/app integration concepts


• Experience with A/B testing, experimentation frameworks, and continuous optimization


• Exposure to analytics tools (GA4, Splunk)


• Interest in SEO/AEO optimization, structured data, accessibility

We thank all candidates for your interest in Singapore Airlines, and regret that only shortlisted candidates will be notified.